Instead of looking back on the last 200 years of Singapore's history, for example, brands can look at where Singapore would be in the next 200 years.
"5G will supercharge marketers’ use of data analytics in IoT and AI to bring a new level of intelligence about the customer."
The advertisement will be shown on free-to-air television channels and at selected Golden Village cinemas over the next three months.
‘Come home to McDonald’s’ is the theme of a year-long campaign from DDB, launched to celebrate the fast-food chain’s 40th anniversary in Singapore. This is not to be confused with the ‘Come home to fries’ campaign from Leo Burnett which focused on a single product...
Jeff Cheong will assume the role of deputy president, DDB Group Singapore and Melvin Kuek will assume the role of deputy CEO.