The launch in Hong Kong includes out-of-home and online advertising, influencer marketing, and online-to-offline-to-online activation, including a chatbot game with motion detection digital game kiosks.
"If you cared enough to respond, that itself is enough for the customer to feel like an individual. It instantly humanises the organisation."
Customers can submit hospitalisation and accidents claims online and receive their claim payout as quickly as within 24 hours.
Marketing understands that it covers the Singapore, Malaysia, Indonesia and Thailand markets.
This comes as GOJEK recently collaborated with Doctor Anywhere and Gigacover to offer medical consultation services and prolonged medical insurance to its driver-partners.
In line with its sustainability efforts, the bank also launched an in-house content studio named DBS Sparks Studio, aimed at serving as an interactive space for communities.