Australian marketers have almost universally shifted their priorities to focus on marketing-led growth, marketing efficiency and improving ROI, according to a new report.
It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.
What does 2020 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2020 and beyond, and what marketers will need to know moving forward.
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
More than 30 per cent revenue growth online a year-and-a-half and a highly collaborative cross-functional workforce are just two achievements True Alliance has realised after transforming its digital platforms, processes and organisational approach.
The age of the ‘marketing campaign’ is over as good marketers shift to a focus on continuous experience and storytelling, CMO of Salesforce, Stephanie Buscemi, says.