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CMO’s 2019 round-up of mega adtech and martech buys

It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.

?Predictions: 9 digital marketing predictions for 2020

What does 2020 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2020 and beyond, and what marketers will need to know moving forward.

Predictions: 10 Customer experience trends for 2020

These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.

How transformation has helped True Alliance deliver 30 per cent digital revenue growth

More than 30 per cent revenue growth online a year-and-a-half and a highly collaborative cross-functional workforce are just two achievements True Alliance has realised after transforming its digital platforms, processes and organisational approach.