by Rosalyn Page | Dec 31, 2019 | Acoustic, acquia, adobe, adtech, customer technology, DataXu, Datorama, digital marketing, Epsilon, Google, IBM, ignitionone, Lattice Engines, Looker, marketing technology, Marketo, martech, Publicis Groupe, Qlik Technologies, Qualtrics, ROKU, salesforce, SAP, sugarCRM, Tableau, Zeta Global
It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.
by Rosalyn Page | Oct 24, 2019 | adtech, braze, DataXu, digital marketing, marketing technology, martech, Opentext, Qualtrics, ROKU
All the latest martech and adtech news this week from Roku, Qualtrics, FocusVision, Validity, Contentsquare, Braze, OpenText and Bluecore
by Rezwana Manjur | Oct 23, 2019 | Agencies, DataXu, ROKU
The acquisition of dataxu’s platform is said to complement Roku’s OTT advertising platform and enable Roku to provide marketers a single, data-driven software solution to plan, buy, and optimise their ad spend.
by Ravi Balakrishnan | Aug 7, 2019 | DataXu, News, Singapore, tv viewership
Of the 60% of people targeted by personalised advertising on connected television – sets that can access the internet and offer more than just conventional television – only 35% remember the brand or product appearing in the ads, according to new research. The...
by Vanessa Mitchell | Jul 30, 2019 | ComScore, DataXu, impact, marketing careers, Marketing Roles, Sizmek
?Impact, a partnership automation company, has appointed its first APAC marketing director, Ayaan Mohamud.
by Vanessa Mitchell | Dec 13, 2018 | Bonzai, content management, Customer Capital, customer data platforms, customer engagement, data privacy, DataXu, design thinking, digital advertising, digital marketing, freewheel, GDPR, GroupM, Infogroup, J Walter Thompson, Kantar, Lithium, LiveRamp, marketing strategy, martech, personalisation, predictions, programmatic advertising, Quantcast, Rakuten Marketing, ROKT, Spredfast, Tealium, Unbounce, voice activated
If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become...
