by Ravi Balakrishnan | Aug 7, 2019 | DataXu, News, Singapore, tv viewership
Of the 60% of people targeted by personalised advertising on connected television – sets that can access the internet and offer more than just conventional television – only 35% remember the brand or product appearing in the ads, according to new research. The...
by Vanessa Mitchell | Jul 30, 2019 | ComScore, DataXu, impact, marketing careers, Marketing Roles, Sizmek
?Impact, a partnership automation company, has appointed its first APAC marketing director, Ayaan Mohamud.
by Vanessa Mitchell | Dec 13, 2018 | Bonzai, content management, Customer Capital, customer data platforms, customer engagement, data privacy, DataXu, design thinking, digital advertising, digital marketing, freewheel, GDPR, GroupM, Infogroup, J Walter Thompson, Kantar, Lithium, LiveRamp, marketing strategy, martech, personalisation, predictions, programmatic advertising, Quantcast, Rakuten Marketing, ROKT, Spredfast, Tealium, Unbounce, voice activated
If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become...
by DataXu | Oct 25, 2018 | DataXu, Sponsored
The post How to get a head start with Advanced TV in Europe [webinar] appeared first on Digiday.
by Vanessa Mitchell | May 10, 2018 | adtech, DataXu, digital marketing, Engage: Getting on with Government 2.0, genesys, HootSuite, marketing technology, martech, OneTrust, Pitney Bowes
All the latest martech and adtech news this week from Pitney Bowes, Hootsuite, Genesys, engage:BDR, Invigor, OneTrust, dataxu, and more.
