by Vanessa Mitchell | Mar 20, 2020 | data analytics, Data management, data strategy, Domo, Domopalooza, Uber
?Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.
by Vanessa Mitchell | Mar 19, 2020 | Customer Experience, cx, data strategy, Domopalooza, employee experience, La-Z-Boy, UX
La-Z-Boy has been around for nearly 100 years. However, in the 1990s, the recession and various competitors manufacturing overseas hit the company hard and it decided to switch up its marketing to attract more affluent and younger buyers, as well as women.
by Vanessa Mitchell | Mar 12, 2020 | customer data platform, customer engagement, data strategy, digital marketing, Kayo, marketing strategy, news corp, Streaming services
For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.
by Vanessa Mitchell | Mar 3, 2020 | customer data platforms, customer technology, data layering, data strategy, marketing technology, Tealium
?There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.
by Vanessa Mitchell | Jan 28, 2020 | California Consumer Privacy Act, Cambridge Analytica, CCPA, Consumer Data Right, data privacy, data strategy, data-driven marketing, digital marketing, Ecosystm, GDPR, General Data Protection Regulation, IAB, Integral Ad Science, LiveRamp, privacy laws, Ricoh, Silverbullet, Sisense, talend, wunderman thompson, xandr
Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but...
by Vanessa Mitchell | Dec 6, 2019 | customer experience management, Dan Murphy’s, data insights, data strategy, data-driven marketing, Endeavour Drinks, hyperpersonalisation, personalisation
?Head of data and personalisation at Endeavour Drinks, Andy Sutton, had a very clear remit when he started at Dan Murphy’s 18 months ago: To transform customer experience (CX) in a way that not only drives revenue, but also drives a better outcome for customers.
