by Nadia Cameron | Aug 16, 2021 | chief data officer, chief digital officer, data strategy, digital strategy, Wesfarmers
Nicole Sheffield has switched Australia Post for Wesfarmers, joining the ASX-listed retail owner to supercharge its digital and data capabilities.
by Brad Howarth | May 6, 2021 | chief data officer, customer experience management, data analytics, Data literacy, data strategy
Most data teams are constrained by the resources available to them. So when those resources aren’t enough for you do everything, you could be doing to help your organisation, you can either live with the situation, or find ways around it.
by Nadia Cameron | Dec 16, 2020 | chief data officer, customer engagement, data strategy, data-driven marketing
Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.
by Nadia Cameron | Dec 15, 2020 | customer engagement, customer insights, data strategy, data-driven marketing, Qualtrics
Australian mattress and furniture online retailer, Koala, is spending the next six months undergoing a large-scale data transformation to bring customer insight into every step of its decision-making processes.
by Nadia Cameron | Sep 30, 2020 | chief data officer, data strategy, data-driven marketing, Latitude Financial Services, The Iconic
Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.
by Vanessa Mitchell | Sep 21, 2020 | big data, data strategy, data-driven marketing, digital marketing, marketing strategy
We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?
