by Vanessa Mitchell | Oct 17, 2019 | Adgile Media, adobe, advertising effectiveness, BVOD, cost per view, data strategy, data unification, Fairfax, Nine Entertainment, Quantium, TVSquared
?Nine made a raft of announcements last night at its Upfront 2020 event, including data unification across the whole enterprise, an advertising effectiveness offering, and cost per view of BVOD.
by Vanessa Mitchell | Sep 24, 2019 | Athleta, Banana Republic, data strategy, Gap, Hill City, Intermix, Old Navy, personalisation, Tealium
Gap might be a significant fashion retailer globally, but two years ago, the group was lacking a data-driven strategy that could bring personalisation to its digital and physical customer experiences.
by Vanessa Mitchell | Sep 23, 2019 | customer data platforms, data strategy, digital marketing, Marketing Cloud, Monash University, personalisation, salesforce, Tealium
Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.
by Vanessa Mitchell | Sep 23, 2019 | Accent Group, customer engagement, customer focus, data strategy, omnichannel retail, retail strategy, retailing, Scentre Group, The Iconic
Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.
by Vanessa Mitchell | Sep 23, 2019 | Accent Group, customer engagement, customer focus, data strategy, omnichannel retail, retail strategy, retailing, Scentre Group, The Iconic
Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.
by Vanessa Mitchell | Aug 27, 2019 | brand transformation, Content Marketing, data strategy, Digivizer, marketing strategy, Rockend
?A culture of experimentation has made all the difference to property management software company, Rockend.
