by Nadia Cameron | Dec 16, 2020 | chief data officer, customer engagement, data strategy, data-driven marketing
Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.
by Nadia Cameron | Dec 15, 2020 | customer engagement, customer insights, data strategy, data-driven marketing, Qualtrics
Australian mattress and furniture online retailer, Koala, is spending the next six months undergoing a large-scale data transformation to bring customer insight into every step of its decision-making processes.
by Nadia Cameron | Sep 30, 2020 | chief data officer, data strategy, data-driven marketing, Latitude Financial Services, The Iconic
Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.
by Vanessa Mitchell | Sep 21, 2020 | big data, data strategy, data-driven marketing, digital marketing, marketing strategy
We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?
by Vanessa Mitchell | Mar 20, 2020 | data analytics, Data management, data strategy, Domo, Domopalooza, Uber
?Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.
by Vanessa Mitchell | Mar 19, 2020 | Customer Experience, cx, data strategy, Domopalooza, employee experience, La-Z-Boy, UX
La-Z-Boy has been around for nearly 100 years. However, in the 1990s, the recession and various competitors manufacturing overseas hit the company hard and it decided to switch up its marketing to attract more affluent and younger buyers, as well as women.
