by Janice Tan | Jan 15, 2020 | Agencies, data privacy, Google, third party cookies
"Cookies are the foundation stone upon which the programmatic process sits, remove them and the whole edifice collapses - like a house of cards."
by Rosalyn Page | Dec 11, 2019 | cookies, data privacy, data security, data-driven marketing, digital identity, privacy
In a world of huge data growth, where data has been identified by some as the “new oil”, the most critical point for businesses is understanding the identity behind the data, according to Warren Jenson, chief financial officer, president and executive managing...
by Vanessa Mitchell | Dec 5, 2019 | California Consumer Privacy Act, consumer protection, data privacy, data privacy legislation, data-driven marketing, digital marketing, Facebook, GDPR, IAB, Interactive Advertising Bureau (IAB) Australia, Social Media Marketing, Twitter
Australia might be lagging on consumer data privacy legislation, but several local companies will still need to comply with global legislation, the latest of which is the rollout of the California Consumer Privacy Act (CCPA) on 1 January 2020.
by Rosalyn Page | Dec 4, 2019 | data privacy, GDPR, GDPR - General Data Protection Regulation, privacy laws
Some 18 months after the General Data Protection Regulation (GDPR) came into effect compliance has improved, but remains low, according to a survey by cloud data integration and data integrity outfit Talend.
by Vanessa Mitchell | Sep 13, 2019 | data misuse, data privacy, data protection, data sharing, data-driven marketing, ESOMAR, Here Technologies, market research, Trust
Less than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.
by Vanessa Mitchell | Apr 4, 2019 | ADMA, chief data officer, data privacy, data strategy, data-driven marketing, HSBC
Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.
