by Kate Kaye | Feb 8, 2021 | data privacy, Media
From retail brands to small publishers, a flurry of companies have been calling privacy lawyer Dominique Shelton Leipzig about a recent tweet from the California Attorney General regarding a new global privacy opt-out tool called Global Privacy Control. The successor...
by Nadia Cameron | Jan 28, 2021 | chief data officer, cookies, data privacy, data-driven marketing, digital advertising, digital marketing, first-party data, Silverbullet, third party data
A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.
by Vanessa Mitchell | Jan 28, 2020 | California Consumer Privacy Act, Cambridge Analytica, CCPA, Consumer Data Right, data privacy, data strategy, data-driven marketing, digital marketing, Ecosystm, GDPR, General Data Protection Regulation, IAB, Integral Ad Science, LiveRamp, privacy laws, Ricoh, Silverbullet, Sisense, talend, wunderman thompson, xandr
Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but...
by Janice Tan | Jan 15, 2020 | Agencies, data privacy, Google, third party cookies
"Cookies are the foundation stone upon which the programmatic process sits, remove them and the whole edifice collapses - like a house of cards."
by Rosalyn Page | Dec 11, 2019 | cookies, data privacy, data security, data-driven marketing, digital identity, privacy
In a world of huge data growth, where data has been identified by some as the “new oil”, the most critical point for businesses is understanding the identity behind the data, according to Warren Jenson, chief financial officer, president and executive managing...
by Vanessa Mitchell | Dec 5, 2019 | California Consumer Privacy Act, consumer protection, data privacy, data privacy legislation, data-driven marketing, digital marketing, Facebook, GDPR, IAB, Interactive Advertising Bureau (IAB) Australia, Social Media Marketing, Twitter
Australia might be lagging on consumer data privacy legislation, but several local companies will still need to comply with global legislation, the latest of which is the rollout of the California Consumer Privacy Act (CCPA) on 1 January 2020.
