Data management | Harro Media

Why Gumtree has built a programmatic advertising approach

by Brad Howarth | Mar 12, 2019 | Data management, data-driven marketing, digital advertising, digital marketing, first-party data, Gumtree, programmatic advertising

Want to reach someone who wants to buy a car, rather than just kick the tyres? Or pick up some home and garden equipment, rather than just seek inspiration? Maybe you should be looking up a tree.

Why Gumtree has built a programmatic advertising approach

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