by Nadia Cameron | Apr 19, 2022 | cookies, Data management, data-driven marketing, digital advertising, digital marketing, Forrester Research, Zero party data
Ninety-nine in 100 marketers are impacted by data deprecation thanks to the demise of cookies and browser tracking restrictions and are looking to better harness zero-party data sets as a result. Yet less than half know how to use such data effectively, a new report...
by Rosalyn Page | Aug 20, 2020 | Association for data-driven marketing and advertising (ADMA), Data management, data security, data visualisation, data-driven marketing
How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.
by Vanessa Mitchell | Mar 20, 2020 | data analytics, Data management, data strategy, Domo, Domopalooza, Uber
?Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.
by Brad Howarth | Jan 15, 2020 | Data management, data-driven marketing, dataops, Devops, Hitachi Vantara
Few organisations have been able to match explosive growth in data volumes with their capacity to turn that data into something useful.
by Brad Howarth | Mar 12, 2019 | Data management, data-driven marketing, digital advertising, digital marketing, first-party data, Gumtree, programmatic advertising
Want to reach someone who wants to buy a car, rather than just kick the tyres? Or pick up some home and garden equipment, rather than just seek inspiration? Maybe you should be looking up a tree.
