Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.
Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.
It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data management platform (DMP)? Will these platforms will continue to co-exist,...
Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.
Data is the foundation tool enabling brands to build trust with consumers. So what does it take to actually put it to use in building personalisation and engagement into your marketing and digital efforts?