Coles has taken the wrappers off a new data analytics tool harnessing more than 2500 data points aimed at providing suppliers with unprecedented insight into how products are performing.
?Head of data and personalisation at Endeavour Drinks, Andy Sutton, had a very clear remit when he started at Dan Murphy’s 18 months ago: To transform customer experience (CX) in a way that not only drives revenue, but also drives a better outcome for customers.
?TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.
Nearmap has unveiled streaming 3D online and previewed artificial intelligence (AI) technology which could be a game-changer for marketers.
Looker CMO, Jennifer Grant, didn’t always envision a career in marketing. In fact, she had her heart set on being an actress. That was, until she realised business - marketing in particular - was her true calling.
Good Shepherd is using the power of data analytics to help Australian consumers alleviate themselves from poverty.