by Nadia Cameron | Nov 7, 2019 | Acoustic, adobe, customer engagement, customer technology, data-driven marketing, digital experience platforms, digital marketing, Evergage, forrester, marketing technology, sas
Adobe and Evergage have topped the latest Forrester Wave rating digital intelligence platform providers based on product offering, strategy and market presence.
by Rosalyn Page | Nov 5, 2019 | Canva, CeBIT 2019, data-driven marketing, digital marketing, Google, LinkedIn, marketing strategy, personalisation, RedBalloon
Control group data, economic graphs, path to purchase insights and ad measurement are just some of the ways brands including Canva, Google, LinkedIn and Red Balloon are tailoring products, services and content to customers and audiences.
by Nadia Cameron | Oct 31, 2019 | chief digital officer, data-driven marketing, Datorama, digital marketing, digital transformation, marketing technology, salesforce, SEM, SEO, True Alliance
More than 30 per cent revenue growth online a year-and-a-half and a highly collaborative cross-functional workforce are just two achievements True Alliance has realised after transforming its digital platforms, processes and organisational approach.
by Brad Howarth | Oct 24, 2019 | data analytics, data-driven marketing, emerging technology, Kinetica
One of the challenges of bringing any advanced technology to market is that it can sometimes be ahead of customers’ ability to use it. That problem is further compounded when the technology is capable of solving problems clients are not yet aware they have.
by Nadia Cameron | Oct 24, 2019 | Advertising, Citibank, CMO role, customer insight, data-driven marketing, Financial Services, marketing leadership, marketing strategy
As Aussies gain access to alternative payment services such as Afterpay, as well as strive to better manage debt, credit card applications have been declining. Put this together with the emergence of new digital-first banks locally, a Royal Commission, and an Open...
by Rosalyn Page | Oct 14, 2019 | Advertising, data-driven marketing, Deloitte, digital marketing, market research, media consumption, media relations, personalisation
Consumers are willing to share their personal data in exchange for personalisation, depending on whether the service meets their expectations, according to Deloitte’s eighth annual Media Consumer Survey. And consumers want the ability to have their data removed, but...
