by Vanessa Mitchell | Sep 13, 2019 | data misuse, data privacy, data protection, data sharing, data-driven marketing, ESOMAR, Here Technologies, market research, Trust
Less than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.
by Nadia Cameron | Sep 12, 2019 | 86 400, CMO role, customer engagement management, data-driven marketing, digital marketing, Financial Services, marketing careers, marketing strategy, Product Development
?This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools...
by Nadia Cameron | Sep 11, 2019 | data-driven marketing, digital advertising, foxtel, media companies, on-demand tv, PAY-tv
A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly...
by Nadia Cameron | Sep 11, 2019 | data-driven marketing, digital advertising, foxtel, media companies, on-demand tv, PAY-tv
A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly...
by Nadia Cameron | Sep 11, 2019 | data-driven marketing, digital marketing, location intelligence, marketing automation, marketing strategy, Near
Brands are increasingly turning to real-world location data to not only build and target audiences, but also weigh up their relevance, formulate new partnerships, and close the loop on business decision making, Near’s co-founder says.
by Brad Howarth | Sep 4, 2019 | chief digital officer, data-driven marketing, Different, digital marketing
The measurability of digital platforms has enabled some unlocked capabilities for testing and optimisation. But in the race to measure and optimise performance, should we even be trying to optimise the process in the first place?
