by Nadia Cameron | Nov 10, 2021 | adtech, audio advertising, data-driven marketing, digital advertising, media companies, mobile apps, Mobile Marketing, Southern Cross Austereo
Southern Cross Austereo (SCA) is branding its new partnership with contextual intelligence platform, NumberEight, a direct response to growing impetus for alternative digital advertising solutions that meet tighter privacy regulations and forthcoming iOS updates.
by Nadia Cameron | Oct 26, 2021 | cookies, data-driven marketing, digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, IPSOS, market research
Sound and ethical corporate values, transparency and giving control back are all key to building consumer confidence around the way their personal data is used in digitally, a new report has highlighted.
by Nadia Cameron | Oct 21, 2021 | CMO role, CMO50, CMO50 2021, data-driven marketing, marketing leadership, marketing strategy
There aren’t too many organisations that can claim every single person in Australia as a customer. But that’s exactly why Australia Post CMO, Amber Collins, is so set on putting customer thinking front and centre in every strategic choice and decision she and the...
by Brad Howarth | Oct 11, 2021 | customer data platforms, data-driven marketing, digital marketing, Lexer, marketing technology, martech
Some retail tech companies hope you’ll take it at face value when they tell you how good their solutions are. Others rely on their clients to do it for them. But Australian-born customer data and experience platform, Lexer, has gone one step further to show how strong...
by Nadia Cameron | Sep 30, 2021 | Capgemini, CMO role, data-driven marketing, digital marketing, market research, marketing leadership, marketing strategy
Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.
by Nadia Cameron | Sep 30, 2021 | Capgemini, CMO role, data-driven marketing, digital marketing, market research, marketing leadership, marketing strategy
Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.
