by Nadia Cameron | Sep 17, 2020 | adobe, cookies, data management platform (DMP), data-driven marketing, media companies, Nine
Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.
by Rosalyn Page | Aug 24, 2020 | Association of data-driven marketing and advertising (ADMA), COVID-19, data-driven marketing, Qantas, Tourism Australia
Real-time customer data and an ability to rapidly rethink marketing have been key elements for marketers in the travel and tourism categories as they've looked to manage in the fast-moving COVID-19 crisis.
by Rosalyn Page | Aug 20, 2020 | Association for data-driven marketing and advertising (ADMA), Data management, data security, data visualisation, data-driven marketing
How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.
by Rosalyn Page | Aug 19, 2020 | ADMA, Association for data-driven marketing and advertising (ADMA), data-driven marketing, digital marketing, Mark Ritson, marketing strategy
“Make the complex simple" is Mark Ritson’s message to marketers of all stripes when it comes to making sense of data to drive sound decisions.
by Nadia Cameron | Aug 10, 2020 | customer engagement, data analytics, data-driven marketing, digital advertising, digital marketing, event sponsorship, flybuys, TEG Analytics
Proving the brand value of live events sponsorship by connecting the dots from fan engagement through to shopper behaviour is the latest ambition of Ticketek’s sister division, TEG Analytics, following a new partnership with flybuys.
by Nadia Cameron | Aug 6, 2020 | chief data officer, customer insight, data analytics, data-driven marketing, executive connections, flybuys, The Iconic
Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.
