by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Complexica, customer loyalty programs, data-driven marketing, digital marketing, marketing strategy, promotional planning, retailing
Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.
by Nadia Cameron | Jan 13, 2021 | agency relationships, data-driven marketing, marketing campaigns, media strategy
Recently returned to local hands, RM Williams has appointed a homegrown media agency to spearhead its global media buying, insights and strategy.
by Brad Howarth | Jan 5, 2021 | data-driven marketing, digital marketing, marketing technology, MYOB, personalisation, Segment
It seems even technology companies can run into customer management data issues. According to MYOB head of product and platform Jay Nawaz, product diversity had led to customer information residing in different places, which was causing problems for the company’s...
by Nadia Cameron | Dec 22, 2020 | CMO50, COVID-19, custoemr experience management, data-driven marketing, digital advertising, digital marketing, innovation
Pivoting marketing and customer efforts to cope with the COVID-19 pandemic clearly took centre stage this year, as this year’s CMO list of most read stories in 2020 shows.
