by Nadia Cameron | Apr 9, 2019 | adobe, B2B marketing, data-driven marketing, digital marketing, Education New Zealand, marketing automation, marketing strategy, marketing technology, Marketo, martech
More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.
by Nadia Cameron | Apr 8, 2019 | carsales, chief customer officer (CCO), customer engagement, data-driven marketing, digital marketing, segmentation, single customer view
Vladka Kazda had no idea what she was in for when she volunteered to tackle customer retention at online marketplace, Carsales.
by Nadia Cameron | Apr 5, 2019 | adobe, data-driven marketing, digital marketing, marketing strategy, marketing technology, marketing transformation, martech, Microsoft, personalisation
It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.
by Vanessa Mitchell | Apr 4, 2019 | ADMA, CBRE, data-driven marketing, digital advertising, digital marketing, geolocation, microlocation, OOH, retail
CBRE is using the latest in big data to help retailers decide where they should be trading and communicating with customers.
by Vanessa Mitchell | Apr 4, 2019 | ADMA, chief data officer, data privacy, data strategy, data-driven marketing, HSBC
Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.
by Nadia Cameron | Apr 4, 2019 | CMO role, data-driven marketing, digital marketing, Email Marketing, Jetstar, marketing leadership, marketing technology, Oracle, personalisation
Putting customer requirements first, recognising digital is not just an exercise in mathematics and ensuring better project check-ins are just a few lessons Jetstar’s CMO has taken away from a digital marketing transformation.
