by Nadia Cameron | Jul 1, 2020 | brand strategy, consumer trend, coronavirus, COVID-19, customer engagement, data analytics, data-driven marketing, digital marketing, FMCG, marketing strategy, Qualtrics, Social Media Marketing
A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.
by Rosalyn Page | Jun 15, 2020 | Binge, brand strategy, data-driven marketing, foxtel, streaming
?The combination of brand layer and content layer with data will help Binge build its presence and engagement in the Australian marketplace, says the new offering's chief marketing officer.
by Nadia Cameron | Jun 11, 2020 | Audience Group, data-driven marketing, digital advertising, digital marketing, first-party data, media buying, Queensland Ballet
Identifying the connections between ballet students, performance attendees and donors is in the long-term sights of Queensland Ballet as it embarks on the journey to better unify and comprehend customer data.
by Rosalyn Page | May 27, 2020 | Australian Competition and Consumer Commission (ACCC), Consumer Data Right, data sharing, data-driven marketing
The Australian Competition and Consumer Commission (ACCC) has launched its Consumer Data Right Register today, after being pushed back a few months in February. The register will allow businesses to apply to be recognised as Accredited Data Recipients.
by Rosalyn Page | Mar 23, 2020 | Alteryx, data-driven marketing, Deakin University, digital marketing, marketing analytics, marketing strategy
Universities have huge amounts of data representing untapped potential. But many of them are being held back by manual, slow and error-prone processes.
by Vanessa Mitchell | Mar 13, 2020 | AFL, data-driven marketing, marketing campaigns, marketing strategy, segmentation, user generated content
?Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.
