by Nadia Cameron | Apr 19, 2021 | consumer engagement, customer engagement, data-driven marketing, digital marketing, dotdigital, ecommerce, marketing strategy, marketing technology, martech, personalisation, retail, shopify
Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.
by Nadia Cameron | Jan 28, 2021 | chief data officer, cookies, data privacy, data-driven marketing, digital advertising, digital marketing, first-party data, Silverbullet, third party data
A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.
by Nadia Cameron | Jan 25, 2021 | beacons, data-driven marketing, Location-Based Marketing, location-based services, out-of-home advertising
Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Complexica, customer loyalty programs, data-driven marketing, digital marketing, marketing strategy, promotional planning, retailing
Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.
