by Nadia Cameron | May 26, 2022 | betfair, customer engagement, data-driven marketing, digital marketing, dynamic content, Email Marketing, Movable Ink, wagering
Next-best bet recommendations, real-time updates on the next race markets and personalised performance scores are just some of the ways Betfair is harnessing dynamic content in its email marketing efforts.
by Nadia Cameron | Apr 19, 2022 | adobe, CMO50, consumer trust, data-driven marketing, digital marketing
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world that relies on the very human concepts of connection and trust.
by Nadia Cameron | Apr 19, 2022 | cookies, Data management, data-driven marketing, digital advertising, digital marketing, Forrester Research, Zero party data
Ninety-nine in 100 marketers are impacted by data deprecation thanks to the demise of cookies and browser tracking restrictions and are looking to better harness zero-party data sets as a result. Yet less than half know how to use such data effectively, a new report...
by Nadia Cameron | Apr 13, 2022 | artificial intelligence (AI), brand strategy, Data science, data-driven marketing, digital marketing, Emerging Technologies, future technologies, futurist, haptics, marketing strategy, metaverse
There’s a new normal in emerging technology every week, driven by rapid convergence of everything from smart devices to the virtual and physical in the metaverse. It’s ushering in the age of Industry 5.0, an exciting and frightening scenario for marketers.
by Nadia Cameron | Apr 8, 2022 | brand strategy, data-driven marketing, Financial Services, Macquarie Bank, marketing technology, personalisation
Using technology to build relationships, data to understand customers and connecting through deeply human experiences to keep them is how Macquarie Bank’s retail brand is looking to build scale.
by Nadia Cameron | Apr 4, 2022 | adobe, chief digital officer, customer experience management, data-driven marketing, digital marketing, digital strategy
Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX. It found A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022 in...
