by Rosalyn Page | Feb 19, 2020 | customer data, customer data strategy, data-driven marketing, personalisation, privacy, privacy controls, privacy legislation
Ikea's decision to give customers more control about how it handles their data signals the role privacy around customer data now plays in the brand marketer's toolkit, several industry experts say.
by Vanessa Mitchell | Jan 28, 2020 | California Consumer Privacy Act, Cambridge Analytica, CCPA, Consumer Data Right, data privacy, data strategy, data-driven marketing, digital marketing, Ecosystm, GDPR, General Data Protection Regulation, IAB, Integral Ad Science, LiveRamp, privacy laws, Ricoh, Silverbullet, Sisense, talend, wunderman thompson, xandr
Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but...
by Rosalyn Page | Jan 22, 2020 | data-driven marketing, Hays, market research, marketing careers, marketing skills
Australia's massive talent gap will continue to plague marketing in 2020, with a growing mismatch between jobseekers’ skills and those needed to employers, according to the Hays Job Report.
by Vanessa Mitchell | Jan 22, 2020 | artificial intelligence, big data, cruisewatch, data-driven marketing, marketing strategy
Cruisewatch is bringing its artificial intelligence (AI)-powered cruise search engine to Australia — something it says is the first of its kind in the region.
by Vanessa Mitchell | Jan 22, 2020 | artificial intelligence, big data, cruisewatch, data-driven marketing, marketing strategy
Cruisewatch is bringing its artificial intelligence (AI)-powered cruise search engine to Australia — something it says is the first of its kind in the region.
by Rosalyn Page | Jan 20, 2020 | customer engagement, customer engagement platform, data-driven marketing, digital marketing, dotdigital, Email Marketing, marketing automation
Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a...
