by Nadia Cameron | Jul 26, 2021 | Advertising, data-driven marketing, FMCG, marketing campaigns, out-of-home advertising
?A 30 per cent increase in free range chicken buyers and a 72 per cent lift in new brand buyers are two standout results for Ingham’s chief marketing officer, Seb Brandt, from its first audience-led outdoor campaign.
by Christine Powis | Jul 23, 2021 | addressable advertising, addressable TV, Advertising, data-driven marketing, Media, media companies, Olympic Games, Seven West Media Group, tokyo 2020, VOZ
Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking. To advertisers, it will be unprecedented. And to the athletes, the culmination of hard work against the most difficult of olds.
by Nadia Cameron | Jul 22, 2021 | chatbots, Content Marketing, data-driven marketing, digital assistant, digital marketing, Stackchat, Tourism Australia
More extensive and informative customer sentiment analysis, improved engagement through personalised next-best actions and content gap recommendations are the big wins Tourism Australia is seeing after investing in chatbot technology.
by Nadia Cameron | Jul 15, 2021 | 10 ViacomCBS, BVOD, data-driven marketing, digital advertising, digital marketing, LiveRamp
10 Viacom CBS has joined forces with LiveRamp to allow advertisers to connect first-party data with the media company’s audiences and improve insights when executing and reporting on BVOD and digital campaigns.
by Christine Powis | Jul 15, 2021 | agriculture, CMO role, data-driven marketing, marketing leadership, marketing strategy
Livestock farm management platform, AgriWebb, has gone from startup seven years ago to having 15 million head of livestock under management across more than 30 million hectares in Australia alone. That’s not including the farmers using its platform in the UK, South...
by Christine Powis | Jun 23, 2021 | customer experience management, Customer relationship management, Customer Retention, data-driven marketing, digital marketing, marketing strategy, personalisation
Retailers agreed on a few fundamentals for personalising customer engagement when they discussed the topic at Retail Revival, the second annual digital talkfest held by Emarsys, an omnichannel customer engagement and retention platform.
