by Brad Howarth | Jun 17, 2021 | cookies, data analytics, data-driven marketing, digital advertising, digital marketing, first-party data, flybuys, MuleSoft, sas, second-party data, third party data
The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.
by Nadia Cameron | May 20, 2021 | Aviation, customer experience management, data analytics, marketing analytics, sas, Virgin Australia
Building a customer demand-led approach to travel management, predictive personalisation and foresight, not just insight, are all in the sights of Virgin Australia’s analytics chief.
by Nadia Cameron | May 14, 2021 | data analytics, data reporting, data visualisation, data-driven decision making, Tableau
The importance of building company-wide data smarts and a culture of data-driven decision making has been highlighted by Bentley Motors and MYOB as part of their digital and data journeys.
by Brad Howarth | May 6, 2021 | chief data officer, customer experience management, data analytics, Data literacy, data strategy
Most data teams are constrained by the resources available to them. So when those resources aren’t enough for you do everything, you could be doing to help your organisation, you can either live with the situation, or find ways around it.
by Nadia Cameron | Apr 20, 2021 | data analytics, data-driven marketing, FMCG, Mergers and acquisitions, Quantium, Woolworths Group
Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.
by Rosalyn Page | Apr 15, 2021 | crm, data analytics, data insights, digital payment, digital payments, digital wallet, Snowflake
“Everyone has the vision to be able to know as much about your customers as you can and to deliver the most personalised communications that you can. But it's no easy feat,” ECAL founder and CEO, Patrick Barrett, told CMO.
