by Nadia Cameron | Jul 1, 2020 | brand strategy, consumer trend, coronavirus, COVID-19, customer engagement, data analytics, data-driven marketing, digital marketing, FMCG, marketing strategy, Qualtrics, Social Media Marketing
A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.
by Nadia Cameron | May 22, 2020 | Coles Group, data analytics, data insights, IRI
Coles has taken the wrappers off a new data analytics tool harnessing more than 2500 data points aimed at providing suppliers with unprecedented insight into how products are performing.
by Vanessa Mitchell | Mar 20, 2020 | data analytics, Data management, data strategy, Domo, Domopalooza, Uber
?Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.
by Nadia Cameron | Dec 19, 2019 | artificial intelligence (AI), data analytics, data-driven marketing, digital marketing, FMCG, marketing technology, martech, Quantium
Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
by Nadia Cameron | Dec 4, 2019 | artificial intelligence, data analytics, OnePath, salesforce, Salesforce.com, Zurich Australia
Better claims and rehabilitation management, transparency and improved member experiences are all coming to fruition for Zurich’s OnePath life insurance business after adopting artificial intelligence (AI) technology.
by Brad Howarth | Oct 24, 2019 | data analytics, data-driven marketing, emerging technology, Kinetica
One of the challenges of bringing any advanced technology to market is that it can sometimes be ahead of customers’ ability to use it. That problem is further compounded when the technology is capable of solving problems clients are not yet aware they have.
