by Nadia Cameron | Dec 8, 2020 | customer engagement, customer experience management, data analytics, data-driven marketing, Tableau
A 270 per cent increase in revenue and ability to optimise more than 1 million discrete customer journeys are just a few ways data visualisation is helping Australian marketplace, Oneflare, lift its business game.
by Nadia Cameron | Dec 3, 2020 | data analytics, data-driven marketing, Gartner, marketing analytics
Bold test-and-learn, commitment to data-driven cultural change and employing a predictive and prescriptive approach are key to making marketing analytics truly impactful on the brands it’s being applied to serve, says Gartner.
by Rosalyn Page | Oct 13, 2020 | data analytics, data-driven marketing, Netflix, Tableau Software
Creativity is about coming up with the ideas but data is the key to assessing if something is working,? says Netflix co-founder and its first CEO, Marc Randolph.
by Brad Howarth | Aug 10, 2020 | COVID-19, customer experience management, data analytics, marketing strategy, social media monitoring
A few years ago, century-old South Australian-born company, National Pharmacies, decided to update its mission.
by Nadia Cameron | Aug 10, 2020 | customer engagement, data analytics, data-driven marketing, digital advertising, digital marketing, event sponsorship, flybuys, TEG Analytics
Proving the brand value of live events sponsorship by connecting the dots from fan engagement through to shopper behaviour is the latest ambition of Ticketek’s sister division, TEG Analytics, following a new partnership with flybuys.
by Nadia Cameron | Aug 6, 2020 | chief data officer, customer insight, data analytics, data-driven marketing, executive connections, flybuys, The Iconic
Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.
