by Rosalyn Page | Sep 24, 2020 | cx, employee experience, experience management, InMoment
InMoment has launched Experience Intelligence (XI), a new platform that brings together a collection of software and services designed around the concept of owning and improving the key moments in customer and employee journeys.
by Rosalyn Page | Sep 21, 2020 | chief digital officer, customer centric, customer centric digital, customer experience management, customer service, cx, digital strategy, human-centred design
Human-centred design was once seen very much as a ‘nice to have’ but has increasingly become an essential element to a digital change project. And indeed, it's a key element of the success, or otherwise, of this kind of innovation, says a global expert in the...
by Rosalyn Page | Aug 28, 2020 | AI, COVID-19, customer experience management, customer technology, cx, digital marketing, marketing technology, martech, sugarCRM
SugarCRM recently acquired artificial intelligence (AI) outfit Node, which leverages CRM and external data sources to deliver improved predictability across businesses. The acquisition fuels Sugar’s time-aware CX platform by forecasting expected outcomes and...
by Rosalyn Page | Jul 30, 2020 | BIG4, BIG4 Easts Beach Holiday Park, COVID-19, customer experience strategy, cx
BIG4 Easts Beach Holiday Park, struggling to meet guests’ growing internet demands, opted to upgrade its Wi-Fi and tap the analytics to analyse guests’ online behaviour to better meet their needs.
by Vanessa Mitchell | Mar 19, 2020 | Customer Experience, cx, data strategy, Domopalooza, employee experience, La-Z-Boy, UX
La-Z-Boy has been around for nearly 100 years. However, in the 1990s, the recession and various competitors manufacturing overseas hit the company hard and it decided to switch up its marketing to attract more affluent and younger buyers, as well as women.
by Vanessa Mitchell | Feb 21, 2020 | cmo, CMO careers, CMO roles, CMO50, Customer Experience, customer loyalty, cx, marketing strategy, T22, Telstra
?Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.
