by Nadia Cameron | Sep 4, 2020 | customer experience management, customer technology, EPiServer, marketing technology, martech, Mergers and acquisitions, Optimizely
Episerver is describing its acquisition of Optimizely as putting it on a par with Adobe and Salesforce in the battle to help marketers build out and optimising digital experiences across every customer touchpoint.
by Rosalyn Page | Aug 28, 2020 | AI, COVID-19, customer experience management, customer technology, cx, digital marketing, marketing technology, martech, sugarCRM
SugarCRM recently acquired artificial intelligence (AI) outfit Node, which leverages CRM and external data sources to deliver improved predictability across businesses. The acquisition fuels Sugar’s time-aware CX platform by forecasting expected outcomes and...
by Rosalyn Page | May 14, 2020 | chief digital officer, coronavirus, COVID-19, customer technology, digital transformation, sugarCRM
Inundated with requests to help struggling cafes and restaurants hit hard by COVID-related shutdowns, two-year-old hospitality startup, HungryHungry, went from a two-week to two-hour turnaround to develop digital ordering sites for venues.
by Nadia Cameron | Mar 11, 2020 | customer experience management, customer technology, marketing technology, salesforce.com. Medibank
Customer journey design at Medibank has transformed from products and interaction plotting to acting on personalised health moments thanks to a customer technology transformation.
by Vanessa Mitchell | Mar 3, 2020 | customer data platforms, customer technology, data layering, data strategy, marketing technology, Tealium
?There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.
by Vanessa Mitchell | Feb 27, 2020 | Customer Experience, customer technology, employee experience management, InMoment, MaritzCX
InMoment is merging with MaritzCX in a deal aiming to create the world’s largest enterprise customer experience technology company.
