by Rosalyn Page | Dec 2, 2020 | customer engagement, customer insights, customer technologies, data-driven marketing, Qualtrics
Wanting to address the problem of customer feedback in silos, ANZ has extended its Qualtrics integration to better utilise valuable customer feedback and feed it directly into developing new propositions around banking products or services.
by Rosalyn Page | Oct 13, 2020 | customer data platforms, customer technologies, marketing technologies, martech, Segment, Twilio
Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.
by Rosalyn Page | Oct 13, 2020 | customer data platforms, customer technologies, marketing technologies, martech, Segment, Twilio
Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.
by Rosalyn Page | Oct 8, 2020 | AcuityAds, adtech, customer journey mapping, customer technologies, digital marketing, Lytics, marketing technology, martech, RollWorks, SAP, SendinBlue, Tru Optik, UPshow
All the latest martech and adtech news this week from SAP, Tru Optik, Lytics, RollWorks, Sendinblue, UPshow, AcuityAds and Tableau
by Nadia Cameron | Oct 2, 2020 | chatbots, customer experience management, customer service, customer technologies, Twilio
Deploying an automated chatbot in less than two weeks, contextualising communications regardless of channel and improving internally efficiencies are just some of the wins for 1800 Flowers after overhauling its customer service approach.
by Nadia Cameron | Oct 2, 2020 | customer experience management software, customer technologies, Emarsys, Mergers and acquisitions, SAP
SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.
