by Vanessa Mitchell | Feb 21, 2020 | cmo, CMO careers, CMO roles, CMO50, Customer Experience, customer loyalty, cx, marketing strategy, T22, Telstra
?Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.
by Rosalyn Page | Jan 13, 2020 | accenture, customer loyalty, digital brand
The gap in customer affinity between traditional communications and media companies and big tech and digital companies is closing, according to a new report from Accenture.
by Rosalyn Page | Nov 6, 2019 | customer loyalty, customer loyalty programs, loyalty programs
Customers are increasingly empowered in their purchasing, and yet they continue to get lost in the promotional fray from brand messaging, according to the AIMIA Global Emotional Loyalty Study. Loyalty solutions business, AIMIA says transactional loyalty is not enough...
by Vanessa Mitchell | Nov 1, 2019 | customer engagement, customer loyalty, customer loyalty programs, Hoyts, KFC Australia, Nike, Telstra, Vogue
Loyalty programs are being rehashed and relaunched almost continuously as smart marketers know it costs far less to retain a customer than get a new one.
by Rosalyn Page | Aug 20, 2019 | Customer Experience, customer loyalty, Hoyts, Hoyts Cinemas, Loyalty, loyalty programs
Hoyts has redesigned its loyalty program, Hoyts Rewards, to combat the widespread trend of program fatigue among Australian consumers to offer instant benefits and new membership tiers.
by Rosalyn Page | Jun 27, 2019 | customer engagement, customer loyalty, customer loyalty programs, market research
Customer participation in loyalty programs is falling, with 47 per cent of members reporting they have actively used their card or number when making a purchase in the last 12 months.
