by Christine Powis | Jul 7, 2021 | customer experience management, customer loyalty, customer satisfaction, DBM Consultants, Net Promoter Score, NPS
Businesses achieving high Net Promoter Scores (NPS) are invariably gratified by this single number. But arguably, there has been some blind trust as to how significant this figure is on the bottom line.
by Rosalyn Page | Apr 3, 2020 | customer loyalty, customer loyalty program, customer loyalty programs, digital wallet
As physical cards and coupons are becoming obsolete, new technology like mobile wallets, are changing the way customers are interacting with brands. City Tattersalls Club, a 120-year-old social club located in Sydney’s CBD, saw the limitations of using traditional...
by Vanessa Mitchell | Feb 21, 2020 | cmo, CMO careers, CMO roles, CMO50, Customer Experience, customer loyalty, cx, marketing strategy, T22, Telstra
?Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.
by Rosalyn Page | Jan 13, 2020 | accenture, customer loyalty, digital brand
The gap in customer affinity between traditional communications and media companies and big tech and digital companies is closing, according to a new report from Accenture.
by Rosalyn Page | Nov 6, 2019 | customer loyalty, customer loyalty programs, loyalty programs
Customers are increasingly empowered in their purchasing, and yet they continue to get lost in the promotional fray from brand messaging, according to the AIMIA Global Emotional Loyalty Study. Loyalty solutions business, AIMIA says transactional loyalty is not enough...
by Vanessa Mitchell | Nov 1, 2019 | customer engagement, customer loyalty, customer loyalty programs, Hoyts, KFC Australia, Nike, Telstra, Vogue
Loyalty programs are being rehashed and relaunched almost continuously as smart marketers know it costs far less to retain a customer than get a new one.
