by Nadia Cameron | Jan 15, 2021 | Complexica, customer loyalty programs, data-driven marketing, digital marketing, marketing strategy, promotional planning, retailing
Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.
by Nadia Cameron | Nov 24, 2020 | customer engagement, customer experience management, customer loyalty programs, Customology, digital marketing, market research
Three in four Australian consumers believe brands are lying in their marketing communications and more than half are not convinced they’re being rewarded for their loyalty, a new survey has found.
by Nadia Cameron | Nov 19, 2020 | customer engagement, customer loyalty programs, digital marketing, mobile apps, Mobile Marketing
One of the country’s largest independent supermarket owners, Ritchies IGA, has rolled out a new digital customer loyalty program to mature and build on its longstanding customer membership offering.
by Rosalyn Page | Sep 29, 2020 | customer loyalty programs, data insights, data-driven marketing, flybuys
Flybuys has today launched its new data platform, Unpacked by Flybuys, providing data, insights and measurement into their audiences geared towards marketers. The new data offering has been rebuilt from its previously Flybuys Digital Audiences offering.
by CMO staff | Aug 13, 2020 | Catch Group, customer engagement management, customer loyalty programs, flybuys, retailing
Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.
by Rosalyn Page | Jul 15, 2020 | CEO appointment, CMO to CEO, customer loyalty programs, marketing careers, woolworths
Bernard Wilson has been appointed as chief executive officer at Cashrewards, departing data science and artificial intelligence firm, Quantium.
