by Nadia Cameron | May 20, 2022 | Australian Retailer’s Association (ARA), customer engagement, customer loyalty, customer loyalty programs, ecommerce, omnichannel retail, personalisation, retail, salesforce, social commerce
More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found.
by Nadia Cameron | Apr 27, 2022 | customer engagement, customer loyalty programs, Gratifii, Hospitality
Data-driven loyalty offers tailored to a segment of one and across multiple brands and regions is one step closer to reality for Seagrass Boutique Hospitality Group after embarking on a major data and customer loyalty program transformation.
by Nadia Cameron | Mar 30, 2022 | customer loyalty programs, digital marketing, dotdigital, Email Marketing, marketing automation, retail, segmentation, shopify
How much more can a brand be to its customers? That was the question Australian costume and party accessories retailer, CostumeBox, was asking internally as it set out to revamp its marketing strategy and re-engagement efforts.
by Nadia Cameron | Feb 25, 2022 | Aviation, COVID-19, customer engagement, customer loyalty programs, Financial results, Qantas
Expanding loyalty program partnerships, introducing a new environmental-oriented flying tier and providing more easily accessible seats and redeemable rewards have helped Qantas’ loyalty program retain earnings and member growth in the face the ongoing pandemic.
by CMO staff | Feb 25, 2022 | customer loyalty programs, Marketplace, small business, telecommunications, Telstra
Telstra is launching a new marketplace to connect small business clients with customer loyalty program members.
by CMO staff | Feb 25, 2022 | customer loyalty programs, Marketplace, small business, telecommunications, Telstra
Telstra is launching a new marketplace to connect small business clients with customer loyalty program members.
