by Rosalyn Page | Dec 3, 2019 | Australian Competition and Consumer Commission (ACCC), customer loyalty programs, digital platforms inquiry
The data practices of loyalty programs must stop automatically linking members’ payment cards to their loyalty scheme profiles and changes are needed consumer and privacy law, according to the Australian Competition and Consumer Commission’s (ACCC) final report into...
by Vanessa Mitchell | Nov 11, 2019 | AIMIA, artificial intelligence (AI), customer loyalty programs, digital marketing, machine learning, personalisation
?For a provider of loyalty programs across some of the biggest brands in the world, it’s pretty important Aimia gets personalisation and customer engagement right.
by Rosalyn Page | Nov 6, 2019 | customer loyalty, customer loyalty programs, loyalty programs
Customers are increasingly empowered in their purchasing, and yet they continue to get lost in the promotional fray from brand messaging, according to the AIMIA Global Emotional Loyalty Study. Loyalty solutions business, AIMIA says transactional loyalty is not enough...
by Rosalyn Page | Nov 6, 2019 | customer loyalty programs, marketing strategy, TheFork
?Online restaurant reservation platform, TheFork, has joined one of the world’s largest networks for online restaurant bookings and, at the same time, introduced a new mobile app and launched a new loyalty program, Yums.
by Vanessa Mitchell | Nov 1, 2019 | customer engagement, customer loyalty, customer loyalty programs, Hoyts, KFC Australia, Nike, Telstra, Vogue
Loyalty programs are being rehashed and relaunched almost continuously as smart marketers know it costs far less to retain a customer than get a new one.
by Nadia Cameron | Oct 29, 2019 | customer engagement, customer loyalty programs, foxtel, media companies, TV streaming
Foxtel has debuted a new tenure-based customer loyalty program aimed at better rewarding customers for staying longer with the TV streaming provider.
