by Rosalyn Page | May 12, 2020 | customer engagement, customer experience management, customer loyalty programs, market research
Loyalty program members are increasingly interested in rewards for social good, according to the 8th annual Australian customer loyalty and loyalty program research study, For Love or Money 2020.
by Brad Howarth | Apr 21, 2020 | coronavirus, COVID-19, customer engagement, customer experience management, customer loyalty programs, Ellipsis and Company
Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. So what value does a loyalty program hold when a customer can no longer...
by Nadia Cameron | Apr 8, 2020 | customer loyalty programs, digital marketing, Email Marketing, Vitamix
Blender manufacturer, Vitamix, has acquired more than 80,000 customer loyalty program members triggering over 18,000 member purchases after making a concerted effort to embrace relationship marketing.
by Rosalyn Page | Apr 3, 2020 | customer loyalty, customer loyalty program, customer loyalty programs, digital wallet
As physical cards and coupons are becoming obsolete, new technology like mobile wallets, are changing the way customers are interacting with brands. City Tattersalls Club, a 120-year-old social club located in Sydney’s CBD, saw the limitations of using traditional...
by Rosalyn Page | Feb 13, 2020 | customer engagement, customer loyalty programs, fintech, rewards programs, startups
Startup Plastiq has launched an equity crowdfunding campaign on Equitise to raise $400,000 for a new cash back rewards business.
by Rosalyn Page | Dec 3, 2019 | Australian Competition and Consumer Commission (ACCC), customer loyalty programs, digital platforms inquiry
The data practices of loyalty programs must stop automatically linking members’ payment cards to their loyalty scheme profiles and changes are needed consumer and privacy law, according to the Australian Competition and Consumer Commission’s (ACCC) final report into...
