by Nadia Cameron | Sep 16, 2021 | customer experience management, customer loyalty programs, omnichannel retailing, telecommunications, Telstra
elstra’s customer loyalty rewards program, Telstra Plus, will be scaled out into a full sales and marketing channel, while predictive analytics and omnichannel choice will become key mechanisms in personalised engagement under the new T25 strategy released by the...
by Nadia Cameron | Jul 26, 2021 | chief digital officer, customer loyalty programs, digital payments, digital strategy, Eftpos, Financial Services, mobile wallet
A national rewards program is in the sights of eftpos’ new recruit and digital strategist, Mark Britt, as he joins the group as the new chief of its Beem It division.
by Rosalyn Page | May 17, 2021 | COVID-19, customer engagement, customer loyalty programs, loyalty programs, market research
During the height of the Covid pandemic last year, some 87 per cent of consumers tended to remain with brands they knew, according to the 9th annual Australian customer loyalty and loyalty program research study, For Love or Money 2021.
by Nadia Cameron | Mar 30, 2021 | consumer engagement, customer loyalty programs, digital marketing, flybuys, surveys
Flybuys has joined forces with consumer research platform, Pureprofile, to create its own survey platform for members in return for additional points.
by Rosalyn Page | Mar 10, 2021 | Amazon Prime, customer loyalty programs, Netflix, subscription, subscription economy, TripAdvisor
Trip Advisor has launched a new subscription offering, Tripadvisor Plus, aimed at travellers who want to get access to discounts, personalised service, upgrades and other benefits for an annual membership fee of US$99. Like Amazon Prime and eBay Plus, the travel...
by Nadia Cameron | Jan 15, 2021 | Complexica, customer loyalty programs, data-driven marketing, digital marketing, marketing strategy, promotional planning, retailing
Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.
