?The need to move toward matrix, cross-functional, or hybrid structures to better enable collaboration and a customer-focused approach is driving 54 per cent of Australian employers to restructure their department or organisation.
Parent company for retail power tool brands including Milwaukee, Vax, Ryobi and AEG, TTi, realised it needed to develop a single view of customer to meet the rising tide of customer expectations in the era of disruptors.
Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.
S4M states that incorporating Tapad’s omnichannel Tapad Graph viewing tools makes them the only competitor in its field able to generate traffic for retailers across multichannel touch points including desktops and mobiles websites, as well as in physical stores.
?BIG W is in its second year of a turnaround strategy, which aims to make the retailer more relatable to Australian families. And while it's early days, its general manager of marketing, Kristen Linders, says the retailer is starting to see some green shoots.
For Open Colleges, personalisation has made a big difference. In fact, the online education organisation has seen a 42 per cent increase in conversion rates after A/B testing and optimising its normal welcome journey.