by Nadia Cameron | Apr 14, 2022 | chief digital officer, Customer Experience, customer service, digital marketing, digital strategy, omnichannel retail, retail, sustainability, Winning Group
Care, delight and range are the three propositions driving Winning Group’s latest online retail offering, Andoo, its chief marketing officer says.
by Nadia Cameron | Jan 10, 2022 | chief digital officer, Consumer Electronics Show (CES), customer engagement, Customer Experience, digital marketing, marketing leadership, marketing strategy
The pandemic may have been a time of digital acceleration, but it’s brought with it the tools and tenacity to enable brands to find more human connections with customers and employees. That is at least is the view of marketing and digital leaders from McDonalds,...
by Christine Powis | Aug 25, 2021 | customer engagement, Customer Experience, customer experience management, customer service, Freshworks, market research
Ever-increasing competition in products and services means brands must appeal to customers on every level to maintain their loyalty.
by CMO staff | Aug 15, 2021 | chief customer officer, Customer Experience, State of CX leadership
By participating in CMO's State of CX leadership 2021 research program, you have the opportunity to win a $300 VISA credit voucher.
by Rosalyn Page | Jul 21, 2020 | brand experience, brand strategy, consumer trend, customer engagement, Customer Experience, market research, Monash University, RMIT University
Musical ice cream cones have been used to mark World Ice Cream Day, a first for multisensory experiences, which could point to a way for brands to develop future consumer experiences.
by Rosalyn Page | May 29, 2020 | coronavirus, COVID-19, Customer Experience, innovation, salesforce
Rising customer expectations have pushed marketers into being engagers, beyond just messengers, fostering customer engagement well beyond the first purchase, according to the latest Salesforce State of Marketing report. And in the wake of the COVID-19 pandemic,...