by Christine Powis | Aug 25, 2021 | customer engagement, Customer Experience, customer experience management, customer service, Freshworks, market research
Ever-increasing competition in products and services means brands must appeal to customers on every level to maintain their loyalty.
by CMO staff | Aug 15, 2021 | chief customer officer, Customer Experience, State of CX leadership
By participating in CMO's State of CX leadership 2021 research program, you have the opportunity to win a $300 VISA credit voucher.
by Rosalyn Page | Jul 21, 2020 | brand experience, brand strategy, consumer trend, customer engagement, Customer Experience, market research, Monash University, RMIT University
Musical ice cream cones have been used to mark World Ice Cream Day, a first for multisensory experiences, which could point to a way for brands to develop future consumer experiences.
by Rosalyn Page | May 29, 2020 | coronavirus, COVID-19, Customer Experience, innovation, salesforce
Rising customer expectations have pushed marketers into being engagers, beyond just messengers, fostering customer engagement well beyond the first purchase, according to the latest Salesforce State of Marketing report. And in the wake of the COVID-19 pandemic,...
by Vanessa Mitchell | Mar 19, 2020 | Customer Experience, cx, data strategy, Domopalooza, employee experience, La-Z-Boy, UX
La-Z-Boy has been around for nearly 100 years. However, in the 1990s, the recession and various competitors manufacturing overseas hit the company hard and it decided to switch up its marketing to attract more affluent and younger buyers, as well as women.
by Vanessa Mitchell | Mar 5, 2020 | customer engagement, Customer Experience, customer technologies, digital transformation, Fisher & Paykel, Marketing Cloud, marketing strategy, salesforce, Service Cloud
Fisher & Paykel has come a long way since its inception in 1934 in New Zealand. This humble antipodean company has grown to be a global appliance powerhouse, and yet still prides itself on being human-centred, even while undertaking its digital transformation over the...
