by Rosalyn Page | Jul 21, 2020 | brand experience, brand strategy, consumer trend, customer engagement, Customer Experience, market research, Monash University, RMIT University
Musical ice cream cones have been used to mark World Ice Cream Day, a first for multisensory experiences, which could point to a way for brands to develop future consumer experiences.
by Rosalyn Page | May 29, 2020 | coronavirus, COVID-19, Customer Experience, innovation, salesforce
Rising customer expectations have pushed marketers into being engagers, beyond just messengers, fostering customer engagement well beyond the first purchase, according to the latest Salesforce State of Marketing report. And in the wake of the COVID-19 pandemic,...
by Vanessa Mitchell | Mar 19, 2020 | Customer Experience, cx, data strategy, Domopalooza, employee experience, La-Z-Boy, UX
La-Z-Boy has been around for nearly 100 years. However, in the 1990s, the recession and various competitors manufacturing overseas hit the company hard and it decided to switch up its marketing to attract more affluent and younger buyers, as well as women.
by Vanessa Mitchell | Mar 5, 2020 | customer engagement, Customer Experience, customer technologies, digital transformation, Fisher & Paykel, Marketing Cloud, marketing strategy, salesforce, Service Cloud
Fisher & Paykel has come a long way since its inception in 1934 in New Zealand. This humble antipodean company has grown to be a global appliance powerhouse, and yet still prides itself on being human-centred, even while undertaking its digital transformation over the...
by Vanessa Mitchell | Feb 27, 2020 | Customer Experience, customer technology, employee experience management, InMoment, MaritzCX
InMoment is merging with MaritzCX in a deal aiming to create the world’s largest enterprise customer experience technology company.
by Vanessa Mitchell | Feb 26, 2020 | Blackmores, brand strategy, Customer Experience, Financial results
An increased focus on customer experience (CX) and a new management team has been pledged in an effort to turn Blackmores’ fortunes around, following the release of its half year results.
