by Vanessa Mitchell | Jan 8, 2020 | B2B marketing, crm, Customer Experience, Green Hat, salesforce, Smart Speakers, voice-activated devices
?Smart speakers are everywhere. They are on everyone’s phone, in their homes, and on every display stand this holiday period as the perfect gift idea.
by Vanessa Mitchell | Dec 11, 2019 | adobe, Customer Experience, digital marketing, Emarsys, marketing strategy, marketing technology, omnichannel, omnichannel retailing, personalisation, Total Tools
Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. But since overhauling strategy over the last two years, the company has caught up to the tune of a 1100 per cent growth in online.
by Vanessa Mitchell | Dec 11, 2019 | agency management, Customer Experience, cx, digital, Mergers and acquisitions, Revium, William Buck
Melbourne-based digital transformation agency, Revium, has secured an equity partnership with Australian accounting and advisory firm, William Buck.
by Vanessa Mitchell | Dec 10, 2019 | artificial intelligence (AI), Basiq, Customer Experience, machine learning, ML, UBank
UBank is embracing the industry shift to Open Data through a partnership with Australian fintech, Basiq, leveraging machine learning (ML) to give customers a more complete picture of their finances.
by Rosalyn Page | Dec 10, 2019 | Customer Experience, customer experience management, customer technologies, Qualtrics, SAP, SAP implementation, voice of customer
Pharmaceutical wholesaler, Sigma Healthcare, knew it needed to modernise with a renewed customer-first approach. In choosing the new platform to support these aims, however, it was very much a case of evolution, rather than revolution, as any new system needed to fit...
by Vanessa Mitchell | Dec 5, 2019 | 2020 prediction, 250ok, artificial intelligence (AI), Blue Prism, Customer Experience, EZ Texting, Gartner, Isentia, marketing predictions, Orchard, personalisation, Pimcore, Publicis.Sapient, RelationEdge, The Company We Keep (TCWK)
Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology...
