by Nadia Cameron | Apr 15, 2021 | CMO role, customer experience management, marketing careers, marketing technology
Medibank Private’s chief marketing officer, Fiona Le Brocq, is one of two new non-executive directors announced at employee experience management, vendor, LiveTiles.
by Nadia Cameron | Apr 14, 2021 | consumer engagement, customer experience management, Customer Retention, customer support, market research, R/GA
Post-purchase help and communications, plus a sense of belonging to a community, are vital factors influencing loyalty across Australian consumers. Yet these elements continue to be a let down for many of us when engaging with brands, a new survey has found.
by Nadia Cameron | Apr 14, 2021 | consumer engagement, customer experience management, Customer Retention, customer support, market research, R/GA
Post-purchase help and communications, plus a sense of belonging to a community, are vital factors influencing loyalty across Australian consumers. Yet these elements continue to be a let down for many of us when engaging with brands, a new survey has found.
by Nadia Cameron | Apr 12, 2021 | chief customer officer (CCO), chief data officer, CMO role, customer engagement management, customer experience management, marketing careers, marketing leadership, retailing, Rip Curl
Addressing inconsistencies across customer engagement channels, harnessing data for decision making and making the most of the renaissance in surfing are all in the sights of Rip Curl’s first CX and data chief.
by Brad Howarth | Apr 7, 2021 | brand strategy, Consumer Packaged Goods and Retail, customer engagement, customer experience management, customer service, FMCG
An investigation of Australia’s bathroom cabinets is likely to reveal an assort of expired and neglected skincare products, used only a few times and then consigned to posterity as expensive follies, never to be purchased again. This, however, was not a fate general...
by Rosalyn Page | Mar 17, 2021 | BT Australia, chatbot, chatbots, customer experience management, customer service, customer support, digital assistants
BT recently launched a 24/7 online virtual assistant ‘Blue’, which supports advisers and their clients seeking immediate responses to common questions, step-by-step guides and connecting people to one of our specialised support teams. The chatbot is learning ‘on the...
