by Nadia Cameron | Oct 27, 2021 | Automotive, chief customer officer, customer experience management
Automotive publishing group, CarExpert, has brought on former Volkswagen customer experience leader, Jason Bradshaw, as its first chief experience and innovation officer to spearhead customer growth efforts.
by CMO staff | Oct 6, 2021 | adobe, CMO role, CMO50 2021, COVID-19, customer experience management, digital transformation, marketing leadership
Inspiring tales of brands adapting to digital acceleration and reimagining CX are the positives to come out of tough COVID conditions, says Adobe’s vice-president and managing director for Australia and New Zealand, Suzanne Steele
by Nadia Cameron | Sep 29, 2021 | bizcover, chatbots, customer experience management, customer service, customer support, customer technology, digital marketing, Insurance, marketing automation, marketing technology, personalisation
A Net Promoter Score of +74 and 30 per cent year-on-year growth are just some of ways BizCover’s transformative investment into personalised and increasingly automated customer service and marketing has delivered.
by Nadia Cameron | Sep 24, 2021 | customer experience management, customer technology, digital marketing, marketing technology, not for profit, Salesforce.com, transformation plan, UNICEF
Want to transform your company’s customer and digital technology stack? Then don’t scrimp on strategy, expect more costs than you originally anticipated, put data at the centre of investment and make sure robust governance frameworks are in place.
by Nadia Cameron | Sep 23, 2021 | chief digital officer, customer engagement, customer experience management, IOOF, MLC, personalisation, salesforce
Personalisation has never been important in the way brands provide experiences to their customers. And in a world where digital is the primary vehicle of engagement, and data is exchanged, customer expectations on how personalised experiences need to be are higher...
by Nadia Cameron | Sep 16, 2021 | customer experience management, customer loyalty programs, omnichannel retailing, telecommunications, Telstra
elstra’s customer loyalty rewards program, Telstra Plus, will be scaled out into a full sales and marketing channel, while predictive analytics and omnichannel choice will become key mechanisms in personalised engagement under the new T25 strategy released by the...
