by Rosalyn Page | Dec 21, 2020 | COVID-19, customer engagement, customer experience management, digital marketing, marketing strategy, predictions
?In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are...
by Nadia Cameron | Dec 10, 2020 | Accent Group, customer engagement, customer experience management, customer service, digital strategy, omnichannel retailing
Learning fast and adapting quickly have become catchcries for Accent Group’s customer experience (CX) team as it gathers lessons from 2020 to take into the festive shopping season and beyond.
by Nadia Cameron | Dec 8, 2020 | customer engagement, customer experience management, data analytics, data-driven marketing, Tableau
A 270 per cent increase in revenue and ability to optimise more than 1 million discrete customer journeys are just a few ways data visualisation is helping Australian marketplace, Oneflare, lift its business game.
by Nadia Cameron | Dec 4, 2020 | customer engagement, customer experience management, customer journey mapping, customer segmentation, marketing leadership, personalisation
Building your organisation’s customer experience (CX) engine is increasingly becoming the prerogative for chief marketing officers. But how you tackle it is a tough ask.
by Rosalyn Page | Dec 3, 2020 | customer engagement, customer experience management, customer support, employee experience, InMoment
When incoming JAX Tyres & Auto CEO, Steve Grossrieder, took the reins in 2017, he soon discovered the company had been quite good at customer service, yet was lacking the consistency of an embedded customer experience platform and approach.
by Nadia Cameron | Nov 30, 2020 | chief customer officer, customer experience management, marketing careers, marketing leadership
Commercial kitchen equipment provider, SilverChef, has created its first dedicated executive-level customer role and appointed Wotif Group’s former digital marketing leader to it.
