by Nadia Cameron | May 17, 2022 | customer engagement, customer experience management, customer service, omnichannel retailing, personalisation, retail, salesforce
AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.
by Nadia Cameron | May 12, 2022 | co-creation, customer experience management, cx, Financial Services, Hesta
Helping members at scale by co-creating its way to a new kind of digital experience is one step Hesta’s experience team has taken to help the wider organisation lift customer satisfaction.
by Nadia Cameron | May 10, 2022 | chief customer officer, customer engagement, customer experience management, cx, CX strategy, digital strategy, Forrester Research, Insurance, NRMA
Customer experience transformation is not just about the customer, it’s about how your employees come together cross-functionality and with agility to solve customer problems, says NRMA’s Tina Morell.
by Nadia Cameron | May 5, 2022 | chief customer officer (CCO), customer engagement, customer experience management, cx
Adopting Net Promoter Score (NPS) is just one of the steps REA Group is taking as it works to build out a CX strategy across the organisation.
by Nadia Cameron | May 2, 2022 | customer engagement, customer experience management, cx, CX leadership, Forrester Research, Net Promoter Score
It’s time for customer experience leaders to open the aperture and think more broadly about the ways they can impact, align with and accelerate key business initiatives, says Forrester’s CX executive partner and senior analyst, Su Doyle.
by Nadia Cameron | Apr 28, 2022 | customer experience management, customer service, digital marketing, marketing strategy, marketing technology, Salesforce.com
It’s the power of marketing and service together that will help brands grow moments into lifelong customer relationships, Salesforce’s executive VP of industries and cloud marketing, Lynne Zaledonis, believes.
