by Nadia Cameron | Dec 6, 2019 | chief customer officer, customer engagement, customer experience management, customer service, marketing strategy, Mercer, Powershop, Sumo Salad
As organisations look to compete on customer experience, it’s to be expected the people, processes and technologies supporting all touchpoints within their customers’ journeys operate more in harmony. And arguably, there are no two more important teams in this picture...
by Nadia Cameron | Dec 6, 2019 | customer engagement, customer experience management, Customology, data-driven marketing, digital marketing, ecommerce, omnichannel retailing, Price Attack
?Price Attack has overhauled its brand strategy, re-evaluated its partner network and instituted a data-led customer lifetime value and retention transformation program in order to jump-start company growth.
by Vanessa Mitchell | Dec 6, 2019 | customer experience management, Dan Murphy’s, data insights, data strategy, data-driven marketing, Endeavour Drinks, hyperpersonalisation, personalisation
?Head of data and personalisation at Endeavour Drinks, Andy Sutton, had a very clear remit when he started at Dan Murphy’s 18 months ago: To transform customer experience (CX) in a way that not only drives revenue, but also drives a better outcome for customers.
by Vanessa Mitchell | Dec 5, 2019 | customer engagement, customer experience management, Data, data and insights, data-driven marketing, Greencross. Suncorp, Latitude, marketing strategy, Oracle, personalisation
Leaders in customer experience (CX) gathered at the Oracle Modern Cloud event this week to discuss customer journeys, good CX, and how best to achieve it.
by Vanessa Mitchell | Dec 4, 2019 | B2B marketing, customer data platforms, customer experience management, customer technologies, data management platform (DMP), digital marketing, marketing strategy, marketing technology, Oracle, personalisation
Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.
by Nadia Cameron | Nov 14, 2019 | chief customer officer, customer engagement, customer experience management, forrester, marketing strategy
One in four customer experience (CX) professionals will be out of a job in 2020, according to the latest Forrester 2020 predictions. But don’t read that as a sign interest in CX is waning: On the contrary, the level of c-suite and high-level CX managers is set to...
