by Nadia Cameron | Jun 20, 2019 | customer engagement, customer loyalty programs, membership, Qantas
Qantas will offer more than 1 million extra rewards seats, a new lifetime qualification and tiered Points Club for non-flying spenders as part of a $25 million investment into its Frequent Flyer loyalty program.
by Vanessa Mitchell | Jun 20, 2019 | Connections 2019, consumer, customer engagement, Deloitte, marketing strategy, retailing, salesforce
Gone are the days of the ‘average consumer’ and the idea that there's a one size fits all when it comes to marketing, according to Deloitte.
by Nadia Cameron | Jun 20, 2019 | chief customer officer, CMO careers, CMO role, customer engagement, Financial Services, leadership, MetLife
MetLife Australia says its decision to create a chief customer and marketing role is about elevating the role and cultural approach within the business.
by Nadia Cameron | Jun 19, 2019 | chief digital officer, Cricket Australia, customer engagement, digital disruption, digital strategy, fan engagement, HCL Technologies
Cricket Australia’s decision to appoint HCL Technologies as its new digital technology partner is about providing a more engaging experience bringing fans, communities, supporters and staff even closer to the game, its technology chief says.
by Nadia Cameron | Jun 19, 2019 | chief digital officer, Cricket Australia, customer engagement, digital disruption, digital strategy, fan engagement, HCL Technologies
Cricket Australia’s decision to appoint HCL Technologies as its new digital technology partner is about providing a more engaging experience bringing fans, communities, supporters and staff even closer to the game, its technology chief says.
by Rosalyn Page | Jun 19, 2019 | Appian, customer engagement, customer experience management, customer journey mapping, customer satisfaction, Sunsuper, Superannuation
?Sunsuper was born in the late 80s in an era when the government was moving towards compulsory superannuation for all Australians as a key pillar in supporting their retirement. Superannuation started as a simple idea that people paid forward their retirement on a...
