by Nadia Cameron | May 26, 2022 | betfair, customer engagement, data-driven marketing, digital marketing, dynamic content, Email Marketing, Movable Ink, wagering
Next-best bet recommendations, real-time updates on the next race markets and personalised performance scores are just some of the ways Betfair is harnessing dynamic content in its email marketing efforts.
by Nadia Cameron | May 20, 2022 | Australian Retailer’s Association (ARA), customer engagement, customer loyalty, customer loyalty programs, ecommerce, omnichannel retail, personalisation, retail, salesforce, social commerce
More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found.
by Nadia Cameron | May 17, 2022 | customer engagement, customer experience management, customer service, omnichannel retailing, personalisation, retail, salesforce
AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.
by Nadia Cameron | May 10, 2022 | chief customer officer, customer engagement, customer experience management, cx, CX strategy, digital strategy, Forrester Research, Insurance, NRMA
Customer experience transformation is not just about the customer, it’s about how your employees come together cross-functionality and with agility to solve customer problems, says NRMA’s Tina Morell.
by Nadia Cameron | May 5, 2022 | chief customer officer (CCO), customer engagement, customer experience management, cx
Adopting Net Promoter Score (NPS) is just one of the steps REA Group is taking as it works to build out a CX strategy across the organisation.
by Nadia Cameron | May 2, 2022 | customer engagement, digital marketing, Emarsys, marketing technology, martech, omnichannel retailing, personalisation, retail
Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.
