by Nadia Cameron | Nov 14, 2019 | chief customer officer, customer engagement, customer experience management, forrester, marketing strategy
One in four customer experience (CX) professionals will be out of a job in 2020, according to the latest Forrester 2020 predictions. But don’t read that as a sign interest in CX is waning: On the contrary, the level of c-suite and high-level CX managers is set to...
by Vanessa Mitchell | Nov 8, 2019 | brand strategy, customer engagement, customer experience management, digital marketing, Emerging Technologies, generational marketing, personalisation, Publicis.Sapient
Convenience, personalisation, and experience will be the key brand differentiators as a new generation of consumer enters the picture.
by Nadia Cameron | Nov 7, 2019 | Acoustic, adobe, customer engagement, customer technology, data-driven marketing, digital experience platforms, digital marketing, Evergage, forrester, marketing technology, sas
Adobe and Evergage have topped the latest Forrester Wave rating digital intelligence platform providers based on product offering, strategy and market presence.
by Vanessa Mitchell | Nov 1, 2019 | customer engagement, customer loyalty, customer loyalty programs, Hoyts, KFC Australia, Nike, Telstra, Vogue
Loyalty programs are being rehashed and relaunched almost continuously as smart marketers know it costs far less to retain a customer than get a new one.
by Nadia Cameron | Oct 29, 2019 | customer engagement, customer loyalty programs, foxtel, media companies, TV streaming
Foxtel has debuted a new tenure-based customer loyalty program aimed at better rewarding customers for staying longer with the TV streaming provider.
by Rosalyn Page | Oct 23, 2019 | customer engagement, customer experience management, ecommerce, marketing strategy, omnichannel retailing
Context, control and convenience are vital if retail brands are to build customer experiences that meet expectations, Adyen's commerce chief says.
