by Nadia Cameron | Mar 30, 2020 | brand strategy, Chatime, COVID-19, customer engagement, Customology, marketing strategy
It’s a situation many brand marketers want to get to: A healthy and highly engaged customer loyalty program delivering potentially millions in sales and value to business and customers alike. And for iced bubble tea franchise outlet, Chatime, efforts to deliver just...
by Vanessa Mitchell | Mar 12, 2020 | customer data platform, customer engagement, data strategy, digital marketing, Kayo, marketing strategy, news corp, Streaming services
For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.
by Vanessa Mitchell | Mar 12, 2020 | customer engagement, customer experience management, customer journey mapping, Kitewheel, market research, marketing leadership, marketing strategy
Enterprise, consumer brands remain at the forefront of customer journey orchestration adoption and journey innovation according to a new study.
by Rosalyn Page | Mar 10, 2020 | chatbot, chatbots, customer engagement, digital marketing, Facebook, Facebook: Messenger, Mobile Marketing
The Art Gallery of NSW is looking to bring more engaging mobile capability to future exhibitions following the use of a chatbot that put its Japan Supernatural exhibition right into the hands of potential visitors.
by Vanessa Mitchell | Mar 5, 2020 | customer engagement, Customer Experience, customer technologies, digital transformation, Fisher & Paykel, Marketing Cloud, marketing strategy, salesforce, Service Cloud
Fisher & Paykel has come a long way since its inception in 1934 in New Zealand. This humble antipodean company has grown to be a global appliance powerhouse, and yet still prides itself on being human-centred, even while undertaking its digital transformation over the...
by Vanessa Mitchell | Mar 4, 2020 | artificial intelligence, customer engagement, customer experience management, customer journey, marketing strategy, salesforce, Salesforce World Tour 2020
Salesforce’s Sydney event kicked off with a discussion around the future of marketing and what high-performing brands are doing to lead marketing now and into the future.
