by Rosalyn Page | Feb 13, 2020 | customer engagement, customer loyalty programs, fintech, rewards programs, startups
Startup Plastiq has launched an equity crowdfunding campaign on Equitise to raise $400,000 for a new cash back rewards business.
by Rosalyn Page | Feb 10, 2020 | brand strategy, chief customer officer, customer engagement, edtech, marketing strategy, start-up
Edtech startup, Cluey Learning, kicked off 2020 with a brand refresh, new website and a new campaign, 2020 Vision, exploring the future of education and new research and expert predictions for the decade ahead.
by Rosalyn Page | Jan 20, 2020 | customer engagement, customer engagement platform, data-driven marketing, digital marketing, dotdigital, Email Marketing, marketing automation
Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a...
by CMO staff | Dec 18, 2019 | Bold360, customer engagement, customer technology, logmein, marketing technology, Mergers and acquisitions
Cloud-based connectivity vendor and Bold360 owner, LogMeIn, has entered into an agreement to be acquired by affiliates of Francisco Partners, a leading technology-focused global private equity firm.
by CMO staff | Dec 18, 2019 | Bold360, customer engagement, customer technology, logmein, marketing technology, Mergers and acquisitions
Cloud-based connectivity vendor and Bold360 owner, LogMeIn, has entered into an agreement to be acquired by affiliates of Francisco Partners, a leading technology-focused global private equity firm.
by Vanessa Mitchell | Dec 12, 2019 | artificial intelligence (AI), chatbots, customer engagement, customer experience management, cx, Datorama, Deloitte, EZ Texting, F5 Networks, forrester, Gartner, IAB, Isentia, MaritzCX, Orchard, Radaro, RelationEdge, Tealium, The Company We Keep (TCWK), the Leading Edge
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
