by Nadia Cameron | Sep 4, 2019 | Big Red Group, customer engagement, experience economy, Mergers and acquisitions, RedBalloon
RedBalloon parent company, Big Red Group, has continued its acquisitions spree by picking up Australia’s Lime&Tonic for an undisclosed sum.
by Nadia Cameron | Sep 2, 2019 | chief customer officer, customer engagement, customer experience management, digital strategy, leadership, optus
More than 300 Optus employees have already completed at least one class within the telco’s new CX Academy since its launch five months ago.
by Nadia Cameron | Aug 19, 2019 | customer engagement, customer loyalty programs, media companies, Vogue
Vogue Australia has taken the wrappers off what it’s claiming is a category-first loyalty program providing members with a host of personalised discounts, exclusive offers and access.
by Nadia Cameron | Aug 15, 2019 | brand strategy, customer engagement, customer loyalty programs, financial year result, Telstra
More than 770,000 Telstra customers have signed up to the telco’s revamped customer loyalty program since its launch in April.
by Nadia Cameron | Aug 13, 2019 | customer engagement, customer experience management, digital transformation, marketing technology, student management, University of Canberra
It’s been 12 months since the University of Canberra confirmed a new digital partner and began rolling out Adobe’s Experience Cloud platform, and two months since it debuted its new-look current student portal.
by Nadia Cameron | Aug 5, 2019 | Adore Beauty, brand strategy, customer engagement, data-driven marketing, digital marketing, ecommerce, marketing leadership, marketing strategy
Being data-driven is BAU for an online-only retailer like Adore Beauty, its CMO, Dan Ferguson says.
