by Brad Howarth | Apr 7, 2021 | brand strategy, Consumer Packaged Goods and Retail, customer engagement, customer experience management, customer service, FMCG
An investigation of Australia’s bathroom cabinets is likely to reveal an assort of expired and neglected skincare products, used only a few times and then consigned to posterity as expensive follies, never to be purchased again. This, however, was not a fate general...
by Nadia Cameron | Jan 7, 2021 | COVID-19, customer engagement, event management, event marketing, marketing strategy, virtual events
Highly engaged local and international audiences and influencers, strategic marketing content and an appreciation for the power of online engagement are just a few legacies La Trobe City Council has secured after delivering its annual rose festival virtually.
by Rosalyn Page | Dec 21, 2020 | COVID-19, customer engagement, customer experience management, digital marketing, marketing strategy, predictions
?In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are...
by Nadia Cameron | Dec 16, 2020 | chief data officer, customer engagement, data strategy, data-driven marketing
Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.
by Nadia Cameron | Dec 15, 2020 | customer engagement, customer insights, data strategy, data-driven marketing, Qualtrics
Australian mattress and furniture online retailer, Koala, is spending the next six months undergoing a large-scale data transformation to bring customer insight into every step of its decision-making processes.
by Nadia Cameron | Dec 10, 2020 | Accent Group, customer engagement, customer experience management, customer service, digital strategy, omnichannel retailing
Learning fast and adapting quickly have become catchcries for Accent Group’s customer experience (CX) team as it gathers lessons from 2020 to take into the festive shopping season and beyond.
