by Nadia Cameron | Oct 1, 2020 | customer engagement, digital transformation, Nike, omnichannel retailing, Twilio
The companies winning the consumer race are the ones proactively engaging in digital transformation with aggressiveness, vigour, rigour and a commitment to continuous improvement.
by Rosalyn Page | Sep 14, 2020 | chief customer officer, customer engagement, digital marketing, Sensis Digital Media
Digital marketing outfit, Sensis, has appointed Matt Mulligan as its new chief product and customer experience officer, tasked with the job of growing the business to be the country’s leading platforms business.
by Rosalyn Page | Sep 14, 2020 | chief customer officer, customer engagement, digital marketing, Sensis Digital Media
Digital marketing outfit, Sensis, has appointed Matt Mulligan as its new chief product and customer experience officer, tasked with the job of growing the business to be the country’s leading platforms business.
by Nadia Cameron | Sep 10, 2020 | brand straegy, CMO role, COVID-19, customer engagement, marketing leadership, marketing strategy
Growth through stronger customer retention is firmly in the sights of Youfoodz CMO, Simon Jarvis, and he’s doubling down on his CRM and data strategy to achieve it.
by Nadia Cameron | Sep 3, 2020 | customer engagement, digital marketing, Email Marketing, HubSpot, marketing technology, messagemedia, push notifications, SMS messaging
Vinomofo has seen a five-fold increase in re-engaged customers and chalked up record-high customer satisfaction scores off the back of efforts to integrate channel communications and create a 360-degree customer view.
by Rosalyn Page | Sep 2, 2020 | brand strategy, customer engagement, customer experience management, forrester
Making promises and keeping them is the intertwined linked between brand and customer experience, Forrester's Dipanjan Chatterjee says.
