Ikea's decision to give customers more control about how it handles their data signals the role privacy around customer data now plays in the brand marketer's toolkit, several industry experts say.
The customer data platform (CDP) industry continues to grow apace, with 14 new vendors and US$236 million in cumulative funding added to the ecosystem in the last six months.
Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.
It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data management platform (DMP)? Will these platforms will continue to co-exist,...
Western Union's Nicole Zimmermann is all too aware of the challenges and responsibilities associated with handling massive amounts of customer data.
There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.