by Nadia Cameron | Dec 16, 2021 | adtech, crm, customer data platforms, data-driven marketing, digital advertising, digital marketing, ecommerce, first-party data, marketing technology, martech, predictions, predictions 2022, Salesforce.com, sugarCRM, zoho
It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement...
by Nadia Cameron | Dec 10, 2021 | audio advertising, customer data platforms, digital advertising, media and entertainment, salesforce, Southern Cross Austereo
Southern Cross Austereo (SCA) is partnering up with Salesforce to unify its customer data sets and build out a single view of its audiences.
by Nadia Cameron | Nov 25, 2021 | adtech, aqfer, braze, customer data platforms, digital advertising, digital marketing, Google, marketing technology, martech, Meltwater, NICE Systems, Opentext, Tableau, Tapjoy
All the latest martech, adtech and customer technology news from Meltwater, OpenText, Braze, Tapjoy, Narrative Science, Tableau, Anyword, NICE, Google and aqfer.
by Nadia Cameron | Oct 14, 2021 | adtech, advertising technology, brightcove, customer data platforms, digital advertising, genesys, InMobi, marketing technology, martech, Mergers and acquisitions, Mobile Marketing, NICE Systems, OpenSparkz, Sprinklr
All the latest martech, adtech and customer tech news from InMobi, Genesys, NICE, Neustar, Sprinklr, Brightcove, OpenSparkz and Tresaure Data.
by Brad Howarth | Oct 11, 2021 | customer data platforms, data-driven marketing, digital marketing, Lexer, marketing technology, martech
Some retail tech companies hope you’ll take it at face value when they tell you how good their solutions are. Others rely on their clients to do it for them. But Australian-born customer data and experience platform, Lexer, has gone one step further to show how strong...
by Nadia Cameron | Sep 16, 2021 | adtech, customer data platforms, digital advertsiing, digital marketing, InMoment, Intuit, MailChimp, marketing technology, martech, messagemedia, neustar, Nielsen Company, PubMatic, salesforce, Zeotap
All the latest martech and adtech news from Intuit, Mailchimp, InMoment, Zeotap, Salesforce, Nielsen, PubMatic, Contxtful, Neustar and MessageMedia.
