by Nadia Cameron | Jun 27, 2022 | customer data platforms, customer engagements, customer experience management, IDC, personalisation, Twilio
The way brands treat their customer data is a direct reflection of how they’re treating customers today, IDC’s research director, Gerry Murray, says.
by Nadia Cameron | Jun 17, 2022 | adobe, customer data platforms, customer experience management, Databricks, digital advertising, digital marketing, InMoment, marketing technology, martech, neustar, shopify, SnapLogic, verint
All the latest martech, adtech and customer tech news from InMoment, Adobe, Databricks, SnapLogic, Neustar, Shopify, Verint and ARInsights.
by Nadia Cameron | Jun 17, 2022 | customer data platforms, customer experience management, data-driven marketing, Lexer, marketing technology, martech, omnichannel retailing, retail
Cotton On has selected Lexer’s homegrown customer data platform (CDP) to power its customer experience and personalisation ambitions locally and regionally.
by Nadia Cameron | May 26, 2022 | adtech, CleverTap, Convo Ink, cookies, customer data platforms, digital advertising, digital marketing, Google, InMoment, Lightspeed, Lotame, marketing technology, martech, Oracle, Pega
All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.
by Nadia Cameron | May 24, 2022 | Autopilot, customer data platforms, customer journey mapping, customer journey orchestration, digital marketing, marketing technology, martech, Ortto
Solving the challenge of a single customer record that can be harnessed for event-based and personalised marketing, with tools to visualise and analyse the full customer journey, has led Australian tech vendor, Autopilot, to a new platform play and brand overhaul.
by Brad Howarth | Apr 26, 2022 | cookies, customer data platforms, data management platform (DMP), digital advertising, digital marketing, performance marketing, programmatic advertising, retargeting, second-party data, third party data
Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving...
