by Nadia Cameron | Apr 29, 2021 | adobe, customer data platforms, data-driven marketing, digital marketing, first-party data
Customer data management, reporting and actionability was firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities.
by Rosalyn Page | Dec 14, 2020 | COVID-19, customer data platforms, data-driven market, digital advertising, digital marketing, predictions
In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. We explore the major ingredients that will help drive digital marketing...
by Rosalyn Page | Oct 15, 2020 | adobe, adtech, customer data platforms, digital marketing, marketing technology, martech, SAP, sugarCRM, surveymonkey, Tapad
All the latest martech and adtech news this week from Tapad, Adobe, SurveyMonkey, SAP, SugarCRM, Shogun, Claravine and Unqork
by Rosalyn Page | Oct 13, 2020 | customer data platforms, customer technologies, marketing technologies, martech, Segment, Twilio
Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.
by Rosalyn Page | Oct 13, 2020 | customer data platforms, customer technologies, marketing technologies, martech, Segment, Twilio
Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.
by Vanessa Mitchell | Mar 3, 2020 | customer data platforms, customer technology, data layering, data strategy, marketing technology, Tealium
?There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.
