by Nadia Cameron | Oct 14, 2021 | adtech, advertising technology, brightcove, customer data platforms, digital advertising, genesys, InMobi, marketing technology, martech, Mergers and acquisitions, Mobile Marketing, NICE Systems, OpenSparkz, Sprinklr
All the latest martech, adtech and customer tech news from InMobi, Genesys, NICE, Neustar, Sprinklr, Brightcove, OpenSparkz and Tresaure Data.
by Brad Howarth | Oct 11, 2021 | customer data platforms, data-driven marketing, digital marketing, Lexer, marketing technology, martech
Some retail tech companies hope you’ll take it at face value when they tell you how good their solutions are. Others rely on their clients to do it for them. But Australian-born customer data and experience platform, Lexer, has gone one step further to show how strong...
by Nadia Cameron | Sep 16, 2021 | adtech, customer data platforms, digital advertsiing, digital marketing, InMoment, Intuit, MailChimp, marketing technology, martech, messagemedia, neustar, Nielsen Company, PubMatic, salesforce, Zeotap
All the latest martech and adtech news from Intuit, Mailchimp, InMoment, Zeotap, Salesforce, Nielsen, PubMatic, Contxtful, Neustar and MessageMedia.
by Nadia Cameron | Jun 15, 2021 | customer data platforms, customer technology, Forrester Research, market research, marketing technology, martech
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found.
by Nadia Cameron | Jun 3, 2021 | comparison sites, customer data platforms, customer engagement, marketing strategy, Tealium
Building out a unified view of customers and creating increasingly personalised experiences is firmly in the sites of Australian finance and consumer products comparison website, Canstar, thanks to adoption of a customer data platform (CDP).
by Nadia Cameron | Apr 29, 2021 | adobe, customer data platforms, data-driven marketing, digital marketing, first-party data
Customer data management, reporting and actionability was firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities.
