by Vanessa Mitchell | Mar 3, 2020 | customer data platforms, customer technology, data layering, data strategy, marketing technology, Tealium
?There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.
by Rosalyn Page | Feb 27, 2020 | adobe, adtech, Automation Anywhere, Bluevenn, Confirmit, customer data platforms, digital advertising, digital marketing, Leanplum, marketing technology, martech, out-of-home advertising, QMS Media, salesforce, verint
All the latest martech and adtech news this week from Salesforce, Confirmit, BlueVenn, Leanplum, QMS Media, Automation Anywhere, Verint and Adobe, and NetOpt
by Nadia Cameron | Feb 5, 2020 | CDP Institute, customer data, customer data platforms, digital marketing, marketing technology, martech
The customer data platform (CDP) industry continues to grow apace, with 14 new vendors and US$236 million in cumulative funding added to the ecosystem in the last six months.
by Vanessa Mitchell | Dec 4, 2019 | B2B marketing, customer data platforms, customer experience management, customer technologies, data management platform (DMP), digital marketing, marketing strategy, marketing technology, Oracle, personalisation
Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.
by Vanessa Mitchell | Sep 23, 2019 | customer data platforms, data strategy, digital marketing, Marketing Cloud, Monash University, personalisation, salesforce, Tealium
Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.
by Vanessa Mitchell | Sep 3, 2019 | artificial intelligence, Blockchain, customer data platforms, digital marketing, Gartner, market research, marketing strategy, marketing technology
Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.
