?There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.
All the latest martech and adtech news this week from Salesforce, Confirmit, BlueVenn, Leanplum, QMS Media, Automation Anywhere, Verint and Adobe, and NetOpt
The customer data platform (CDP) industry continues to grow apace, with 14 new vendors and US$236 million in cumulative funding added to the ecosystem in the last six months.
Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.
Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.
Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.