How marketers are winning over audiences with ad-supported streaming
Horizon Media and Magnite ink SPO deal to consolidate buys, focus on CTV
Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today
For retailers, customer data is driving CTV campaigns
How NBCU’s ad tech platform is changing advertiser targeting across linear TV
How marketers are seizing shoppable CTV opportunities
How marketers are tailoring data-driven creative to engage audiences on CTV
With Roku leading the pack, study says 94% of households are reachable through CTV
Why CTV advertising will look different in 2023
