“Everyone has the vision to be able to know as much about your customers as you can and to deliver the most personalised communications that you can. But it's no easy feat,” ECAL founder and CEO, Patrick Barrett, told CMO.
Conversion rate rises of 50 per cent in key segments and the foundations for tailored digital engagement are some early wins for Gala Imports Australia after overhauling its ecommerce and CRM approach.
“It’s incredible valuable because there’s nothing that falls through the cracks.”
?Smart speakers are everywhere. They are on everyone’s phone, in their homes, and on every display stand this holiday period as the perfect gift idea.
It is also structuring its international businses into creative, CRM, and media, and slashing its latest financial forecast to about US$57 million in profit.
??Dentsu? has announced a new group structure as of 2020, following disappointing Q3 FY2019 financial results, driven mainly by the APAC region.