by Nadia Cameron | Feb 3, 2022 | adtech, brightcove, Citrix, conversational AI, crm, Cyara, data-driven marketing, digital marketing, marketing technology, martech, sugarCRM, Tibco Software
All the latest martech, adtech and customer technology news from Citrix, Tibco, Cyara, Alida, SugarCRM, Jebbit, Brightcove, Pattern, Amplifi.io, Gushup and Knowlarity.
by Nadia Cameron | Jan 20, 2022 | B2B marketing, crm, customer service, digital marketing, HubSpot, marketing automation, marketing technology
Adopting marketing technologies often goes hand-in-hand with a desire to automate communications and customer engagement. But for the team at Australian ticketing platform provider, Humanitix, seamless integration of CRM into every step of its operating model has...
by Brad Howarth | Dec 21, 2021 | crm, customer technology, marketing technology, martech, sugarCRM
The creators of sales and marketing software have a long history of promising to make life easier for users, accompanied by a patchy track record when it comes to delivering on that promise.
by Nadia Cameron | Dec 16, 2021 | adtech, crm, customer data platforms, data-driven marketing, digital advertising, digital marketing, ecommerce, first-party data, marketing technology, martech, predictions, predictions 2022, Salesforce.com, sugarCRM, zoho
It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement...
by Rosalyn Page | Nov 11, 2021 | crm, customer engagement, customer experience management, personalisation, ticketing
As one of Australia’s oldest theatrical institutions, Theatre Royal Sydney might sometimes take its cues from theatre houses of New York and London, staging shows like Alanis Morissette’s Jagged Little Pill. But audiences could be surprised to learn this also extends...
by Rosalyn Page | Apr 15, 2021 | crm, data analytics, data insights, digital payment, digital payments, digital wallet, Snowflake
“Everyone has the vision to be able to know as much about your customers as you can and to deliver the most personalised communications that you can. But it's no easy feat,” ECAL founder and CEO, Patrick Barrett, told CMO.
