by Rosalyn Page | Jul 4, 2019 | crm, customer data analytics, customer engagement, customer insights, digital experience, digital marketing, marketing strategy, retailing, Segment
Lacking enterprise-size scale to have granular customer information, and not wanting to be beholden to Google for its own first-party data, home-grown furniture start-up Koala looked to another start-up, Segment, to answer its customer data questions.
by Vanessa Mitchell | Jun 19, 2019 | AI, Connections 2019, crm, Customer 360, customer data platforms, customer engagement management, Einstein, salesforce
Salesforce has announced a new customer data platform (CDP) integrated with Customer 360 to build a single view of customer across marketing, commerce, sales, and service.
by Vanessa Mitchell | Jun 19, 2019 | AI, Connections 2019, crm, Customer 360, customer data platforms, customer engagement management, Einstein, salesforce
Salesforce has announced a new customer data platform (CDP) integrated with Customer 360 to build a single view of customer across marketing, commerce, sales, and service.
by Nadia Cameron | May 30, 2019 | chief digital officer, crm, customer data platforms, customer engagement, digital marketing, digital strategy, ecommerce, Jurlique, Marketsoft, salesforce
Buying beauty and skincare products is a highly personalised experience, often stretching across offline and online engagement. And thanks to a significant overhaul of its digital platforms, customer data approach and CRM strategy, it’s a personalised experience...
by Brad Howarth | Apr 24, 2019 | crm, digital marketing, marketing technology, Miller Heiman, sales strategy, salesforce
When your product is sales training, the last thing you want to admit to is problems with managing your own pipeline.
by Sharon Kwok | Feb 19, 2019 | crm, digital, Online Marketing, platform, WeMine
The social CRM platform can help enterprises perform data analysis, conduct event management, provide customer service and support, and also enhance e-commerce and mobile payment experiences with integration of social messengers.
