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‘The opportunity has never been bigger’: How the creator economy has opened options for creators to profit from their intellectual property

by | May 12, 2022 | creatormachine, Future of TV, Streaming Outside The Box

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. “Intellectual property” is a term often reserved for the Disneys of the world that have been able to...

‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so

by | May 9, 2022 | creatormachine, Online Marketing, WTF Influencers

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Most major brands are working with creators in some fashion these days — talk to any CMO about their...