It’s critical enterprises have a higher-level purpose which can be translated by the individual employees into their work to aid productivity and engagement, according to the founder and executive director of the Centre for the Future, ??Dr Richard Hames.
Magnify, impact and storytelling – these three words sum up the method behind the creative ‘madness’ of Citroen’s global chief marketing officer, Arnaud Belloni’s marketing strategy.
It is undeniable that technology has changed our way of life. Have you ever stopped to ponder in what ways technology has helped to better or worsen our quality of life? Tech can be an immersive white canvas for creation or a dystopian black mirror for intrusiveness. ...
The onslaught of technology and automation, performance-driven digital advertising and data-led marketing decision making are raising considerable questions about how to ensure creativity continues to flourish in the marketing function.
Thinking outside the box is Dentsu’s forte. But the agency has taken a further step in setting up a creative team with the (deceptively simple) title of “Team B”
Positive emotions, like love and connection, facilitate change in human behaviour and should be top of mind for marketers looking to fuel their creativity.