EBay’s ‘The fast and the furious’ digital advertising for its Plus loyalty program has topped a new list of Australia’s most effective ads in 2020.
Carbar, by its own admission, is a brand with a complex proposition. “We have a complicated story to tell, and to tell it, we needed to nail our proposition, build a category, establish a new audience and educate them on our service,” Carbar CMO, Kieron Wogan said.
Adobe Stock’s visual and creative forecast for 2021 predicts several trends around the theme of resilience rising.
It is also structuring its international businses into creative, CRM, and media, and slashing its latest financial forecast to about US$57 million in profit.
Specialising in what it describes as “delivering design as a business solution and differentiator”, Hong Kong is the first office from the agency network to offer this service in Asia.
Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.