by Janice Tan | Dec 16, 2019 | Agencies, Creative, crm, Dentsu Aegis Network, Takaki Hibino
It is also structuring its international businses into creative, CRM, and media, and slashing its latest financial forecast to about US$57 million in profit.
by Rick Boost | Sep 20, 2019 | Agencies, Creative, Design, TBWA
Specialising in what it describes as “delivering design as a business solution and differentiator”, Hong Kong is the first office from the agency network to offer this service in Asia.
by Nadia Cameron | Jul 15, 2019 | agency relationships, brand strategy, CMO role, Creative, digital marketing, marketing strategy, Ogilvy
Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.
by Steve Jones | May 7, 2019 | ADK, ADK Creative One, Creative, FACT, Masato Mitsudera, News
ADK has launched a new creative agency venture called Fact with a cryptic strapline to “create facts and activate people”. The company said it is developing a “boutique satellite structure” geared towards finding new marketing strategies for its clients. In a wordy...
by Janice Tan | Mar 19, 2019 | Agencies, Creative, Media, Tourism Malaysia
The appointments are for a period of two years. More details here.
by Dean Carroll | Mar 7, 2019 | Creative, FYI, MRM//McCann Taiwan, Peggy Hsieh
Award-winning creative Peggy Hsieh has left Inspire Advertising to join MRM//McCann as general manager for Taiwan. Among the client accounts she has worked on previously are Mercedes-Benz, BMW, Volkswagen, P&G, Unilever, IBM, HTC and Tokio Marine. The announcement:...
