by Vanessa Mitchell | Mar 27, 2020 | brand purpose, brand strategy, Continental, COVID-19, Dove, Lifebuoy, marketing strategy, OMO, Rexona, Streets, Surf, TRESemme, UNILEVER
?Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.
by Nadia Cameron | Mar 27, 2020 | brand strategy, COVID-19, Kantar, market research
Australian consumers are looking to trusted brands to provide them with safety and security during these difficult times as more of us become concerned about the economic, social and health impact of COVID-19, a new report claims.
by Rosalyn Page | Mar 26, 2020 | brands, COVID-19, crisis management, Social Media
Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. The Pew Research Center in the US reports in 2019 over half of adults turned to social media for...
by Vanessa Mitchell | Mar 26, 2020 | AMSRO, COVID-19, market research, social research
The Association of Market and Social Research Organisations (AMSRO) has sent an open letter to all governments in the wake of COVID-19 asking that all levels to continue to use and support market and social research services as a priority.
by Rosalyn Page | Mar 25, 2020 | COVID-19, marketing campaigns, OOH, oOH!media
oOh!media and its publishing business Junkee Media have launched a new campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its assets.
by Rosalyn Page | Mar 25, 2020 | brand, brand insights, brand strategy, COVID-19
The Covid-19 pandemic currently playing out around the world has upended the 2020 plans for almost every brand and every marketer. At a time of health and economic stress along with working and family life upheaval, certainties about business and the role of brands...
