by Rosalyn Page | Jun 29, 2020 | Cannes Lion, consumer engagement, consumer trend, coronavirus, COVID-19, customer engagement, futuristic, WGSN
Two presentations during the Cannes Lion Live 2020 virtual event point to the power of creativity in navigating the new normal of the postcovid future.
by Rosalyn Page | Jun 25, 2020 | brand strategy, COVID-19, marketing campaigns
?Seafood Industry Australia, the seafood industry's national peak-body, has found itself with a $4 million federal government grant, which will be used for the sector's first ever whole-of-industry national marketing campaign.
by Rosalyn Page | Jun 25, 2020 | brand strategy, Cannes Lion, coronavirus, COVID-19, digital transformation, HSBC, marketing leadership, marketing strategy, rebranding
HSBC CMO, Leanne Cutts, speaking at the Cannes Lion Live 2020 ?virtual event, explained how the multinational bank began a global refresh on its brand identity, “because we know successful brands need to be true to their DNA and their original values and heritage, but...
by Nadia Cameron | Jun 24, 2020 | chief customer officer, COVID-19, customer engagement, customer experience management, flybuys, leadership, marketing leadership
A customer segmentation program gleaning the underlying motivations of flybuys members has not only been a strong tool during the crisis, it provides the key to responding in the new normal, says the group’s customer chief.
by Rosalyn Page | Jun 23, 2020 | Advertising, Advertising spend, COVID-19, digital advertising, digital marketing, GroupM, market research, media strategy
Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.
by Rosalyn Page | Jun 23, 2020 | coronavirus, COVID-19, market research, marketing budget, marketing leadership, marketing strategy
Marketing grew in importance during the COVID-19 pandemic, according to the latest Covid-19 and the State of Marketing CMO survey.
