by Rosalyn Page | Apr 1, 2021 | B2B marketing, COVID-19, customer intelligence, cx, digital transformation, iron mountain, marketing strategy, rebrand
As the COVID crisis revealed the critical need for businesses to have a strong digital strategy in order to evolve and meet new demands, Iron Mountain knew the time was right for a rebrand.
by Nadia Cameron | Mar 26, 2021 | brand strategy, consumer engagement, COVID-19, market research
It’s a year on from the first COVID-19 lockdowns in Australia and as consumers we’ve become more digitally adept, conscious of the food stocked on our pantry shelves, willing to try new brands and are more actively seeking local, sustainable products and services.
by Nadia Cameron | Mar 25, 2021 | COVID-19, fundraising, marketing campaigns, marketing strategy, not-for-profits, virtual events
Physical health and wellness challenges and virtual gamification have proven the unexpected wins for Cancer Council NSW in what has been a disruptive and difficult year for fundraising in the not-for-profit sector.
by Rosalyn Page | Mar 23, 2021 | Ad spend, COVID-19, Deloitte Australia, market research, mixed reality, telecommunications, Zenith
Across technology, media and telecommunications, innovation is being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual (VR), and cloud technologies, according to the latest Deloitte Australia Technology,...
by Rosalyn Page | Mar 18, 2021 | COVID-19, ebay, ecommerce, innovation, market research, predications, retailing
The next 12 months represent the biggest, most exciting opportunity retailer marketers have ever had. This unprecedented window is an opportunity to innovate like never before.
by Nadia Cameron | Mar 16, 2021 | Accor Pacific, COVID-19, marketing campaigns, marketing strategy
The need to instill confidence in customers and reflect the new norms of travel have triggered a fresh campaign strategy from Accor focused on flexibility, cleanliness and membership rewards.
