This past year upended how people work, are entertained, consume and transact. Yet most of these trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19.
As the new year dawns, marketers need an updated playbook to connect with consumers is the new and changing landscape. In this CES panel, three marketing chiefs share their advice and predictions on making sense of the new normal.
The ACCC’s decision to pursue Lorna Jane through the courts for alleging its anti-virus activewear can protect consumers from COVID shows the concerning state of health-related marketing in Australia right now, a leading plastic surgeon has told CMO.
Recognition Australians are better dealing with adversity when they stand united and that we all need a laugh to kick off 2021 lies at the heart of Meat and Livestock Australia’s latest lamb summer campaign, its market manager says.
?Building Australian consumer confidence lies at the heart of the Federal Government’s $24 million advertising campaign to support the rollout of the nation’s first COVID-19 vaccination program.
Recognising the devastating impact of COVID-19 on community psyche has prompted Ad Standards to investigate a fresh advertisement from retailer, BCF, featuring a man eating a bat sandwich.