by Nadia Cameron | Oct 21, 2020 | B2B marketing, CMO role, COVID-19, growth marketing, marketing leadership, marketing strategy, Nitro
?It’s a process Maria Robinson has applied to every new role she’s held as a marketer since cutting her teeth in the dotcom era: The no-fly zone. And it’s one that’s particularly useful when you’re the first CMO appointed to a company like Nitro, looking to ride the...
by Rosalyn Page | Oct 20, 2020 | consumer engagement, consumer trends, COVID-19, market research, Pureprofile
This festive season is set to be a Covid Christmas, marked by less spending, less socialising and less traveling internationally, although there’ll be an increased focus on exploring local attractions, according to new Pureprofile research.
by Rosalyn Page | Oct 19, 2020 | brand strategy, brand value, COVID-19, Interbrand
Technology brands have dominated the top global brands of 2020 ,with Apple coming in first place, followed by Amazon and Microsoft, according to Interbrand’s 21st annual Best Global Brands report.
by Nadia Cameron | Oct 12, 2020 | COVID-19, digital marketing, ecommerce, Gartner, market research, omnichannel retailing
Contactless payments, 2D and 3D visualisations allowing consumers to better experience products they want to order, B2B consumerisation and live and experience-led commerce are here to stay post-COVID crisis, a new report claims.
by Brad Howarth | Oct 12, 2020 | CMO role, COVID-19, customer engagement, customer experience management, marketing leadership, marketing strategy, university of melbourne
With Australia entering the uncharted waters of a pandemic-driven recession, it is becoming harder and harder make predictions about future customer sentiment and behaviour. There are signals and trends, however, that are evident today which begin to describe likely...
by Brad Howarth | Oct 12, 2020 | CMO role, COVID-19, customer engagement, customer experience management, marketing leadership, marketing strategy, university of melbourne
With Australia entering the uncharted waters of a pandemic-driven recession, it is becoming harder and harder make predictions about future customer sentiment and behaviour. There are signals and trends, however, that are evident today which begin to describe likely...
