by Christine Powis | Jul 29, 2021 | COVID-19, Creative, Entertainment, live entertainment, Olympics, Seven West Media, sports marketing
The everlasting nature of Olympics ideals - persevering and making sacrifices in the pursuit of excellence - gives marketers plenty of positive values to work creatively with in 2021. Yet these are the Olympics of the new normal and things have changed.
by Nadia Cameron | Jul 23, 2021 | Australian Competition and Consumer Commission (ACCC), Consumer law, COVID-19, Federal Court of Australia, Lorna Jane, retail
Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.
by Nadia Cameron | Jul 14, 2021 | Advertising, COVID-19, federal government, marketing campaigns
It might be a catchy line, but the Federal Government’s latest Covid-19 vaccination advertising line campaign, ‘Arm yourself’, lacks punch and the right mechanisms to motivate Australians to change behaviour and get the jab.
by Nadia Cameron | Jul 14, 2021 | Advertising, COVID-19, federal government, marketing campaigns
It might be a catchy line, but the Federal Government’s latest Covid-19 vaccination advertising line campaign, ‘Arm yourself’, lacks punch and the right mechanisms to motivate Australians to change behaviour and get the jab.
by Brad Howarth | Jul 8, 2021 | australia post, brand strategy, COVID-19, digital divide, digital strategy, IAG, marketing leadership, omnichannel experience
One of the lasting legacies of 2020 will be the boost it gave to digitalisation projects in Australia, as consumer flocked to the Internet to buy groceries, order food and entertain themselves.
by Nadia Cameron | Jul 6, 2021 | Advertising, COVID-19, digital advertising, federal government, marketing campaigns, Social Media Marketing
Half of the Federal Government’s $6 million digital advertising spend over the past 15 months has been related to Covid, but just $32,000 of it reflects vaccine-related messaging.
