by Nadia Cameron | Mar 31, 2022 | Aviation, brand strategy, chief marketing officer, CMO role, COVID-19, marketing careers, marketing leadership, marketing strategy, Qantas
Qantas has united its airline and loyalty marketing under one chief marketing officer as part of a restructure of the team geared at better uniting the two sides of the business and improving marketing efficiency.
by Nadia Cameron | Mar 16, 2022 | circular economy, circular services, COVID-19, ESG, retail, supply chain management
In its recent ecommerce trends report, design consultancy, DesignIT, highlighted a shift across consumer brands and retailers towards circular services.
by Nadia Cameron | Feb 25, 2022 | Aviation, COVID-19, customer engagement, customer loyalty programs, Financial results, Qantas
Expanding loyalty program partnerships, introducing a new environmental-oriented flying tier and providing more easily accessible seats and redeemable rewards have helped Qantas’ loyalty program retain earnings and member growth in the face the ongoing pandemic.
by Nadia Cameron | Feb 2, 2022 | Advertising, COVID-19, digital advertising, Standard Media Index
Australia’s media agency spend hit a record $8.6 billion in 2021, with strong December advertising levels ensuring the sector continued to buck concerns around Covid-19 conditions.
by Nadia Cameron | Jan 31, 2022 | CMO Readiness 2022, CMO role, COVID-19, marketing leadership, marketing strategy
CMO is delighted to present the first episode of our new multi-part video series on 2022 readiness: Delivering marketing impact in the next normal.
by Nadia Cameron | Jan 27, 2022 | Brand Finance Australia, brand strategy, Bunnings, COVID-19, retail, Woolworths Group
Bunnings has leapt eight places to become Australia’s strongest brand while Woolworths is the country’s most valuable, according to the latest Brand Finance charts.
