by Rosalyn Page | Aug 5, 2020 | brand strategy, COVID-19, Virgin Australia
Virgin Australia will cut 3000 jobs, drop the Tiger brand and restructure as it begins the path out of voluntary administration under new owners, Bain Capital. The airline noted it will carry over all travel credits and Velocity frequent flyer points.
by Nadia Cameron | Aug 5, 2020 | brand strategy, chief marketing officer, CMO role, COVID-19, marketing leadership, marketing strategy, Southern Cross Austereo
It’s a lesson many marketing officers have been reminded of during the last five months of COVID-19 pandemic: The importance of a well-defined brand. And it’s one Southern Cross Austereo’s chief marketing officer, Nikki Clarkson, not only tuned into, but leveraged in...
by Rosalyn Page | Aug 5, 2020 | consumer trend, COVID-19, ecommerce, omnichannel retailing, real time data analytics
The digital habits of consumers have skyrocketed during the coronavirus pandemic, although many still prefer to shop in-store, the latest Toluna COVID-19 Barometer has found.
by Rosalyn Page | Aug 4, 2020 | communications, COVID-19, customer connection, employee engagememt
For Blooms The Chemist, the last few months have been an exercise in being up close to a health crisis and fulfilling a crucial role in ensuring the supply of medication to the Australian community during the coronavirus pandemic.
by Nadia Cameron | Aug 3, 2020 | CMO role, COVID-19, marketing leadership, marketing strategy
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
by Rosalyn Page | Jul 30, 2020 | BIG4, BIG4 Easts Beach Holiday Park, COVID-19, customer experience strategy, cx
BIG4 Easts Beach Holiday Park, struggling to meet guests’ growing internet demands, opted to upgrade its Wi-Fi and tap the analytics to analyse guests’ online behaviour to better meet their needs.
