by Rosalyn Page | Apr 8, 2020 | ADMA, COVID-19, JCDecaux, Mark Ritson, marketing careers, marketing strategy
Out-of-home media company, JCDecaux, is offering its media agency and advertiser partners access to the ADMA (Association of Data-driven Marketing and Advertising) WFH Marketing Masterclass with renowned marketing educator Mark Ritson.
by Nadia Cameron | Apr 8, 2020 | CMO conversations, CMO role, COVID-19, marketing leadership, marketing strategy
?The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve...
by Rosalyn Page | Apr 7, 2020 | chatbots, COVID-19, COVID-19. coronavirus, customer engagement, sydney university
The University of Sydney has developed a chatbot utilising artificial intelligence (AI) to help it handle the raft of COVID-19-related student inquires it’s fielding as a result of the pandemic, which has seen classes move online, facilities closed and students unable...
by Nadia Cameron and Vanessa Mitchell | Apr 7, 2020 | Appello, brand strategy, coronavirus, COVID-19, customer experience management, Forrester Research, innovation, Inventium, leadership, Slingshot Accelerator
Ever heard that saying, “Necessity is the mother of invention”? Well, the COVID-19 crisis is the very mother of situations organisations and marketers must innovate their way through right now.
by Rosalyn Page | Apr 7, 2020 | brand strategy, coronavirus, COVID-19, marketing campaigns
A range of new campaigns have launched by brands, charities, supermarkets and advertisers in the wake of the COVID-19 pandemic to provide support for social distancing, health measures as well as help support local businesses effected by the shutdown.
by Nadia Cameron | Apr 6, 2020 | CMO role, coronavirus, COVID-19, Jayride, marketing careers, travel industry
Jayride’s CMO said his decision to take a voluntary redundancy as part of dramatic staff cuts at the online travel services marketplace was necessary if the business is to make it through the current COVID-19 crisis.
