by Brad Howarth | Jun 2, 2020 | coronavirus, COVID-19, event marketing, marketing strategy, sponsorships, sports marketing
Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
by Rosalyn Page | Jun 1, 2020 | coronavirus, COVID-19, GSK, marketing campaigns, whitegrey
Panadol has partnered with mental health and wellness non-profit organisation, Smiling Mind, in a new initiative to help Australians look after their mental health and wellbeing during the COVID-19 pandemic.
by Nadia Cameron | Jun 1, 2020 | CMO role, coronavirus, COVID-19, marketing leadership, marketing strategy
?In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative...
by Nadia Cameron | Jun 1, 2020 | B2B marketing, brand strategy, coronavirus, COVID-19, digital marketing, event marketing, marketing strategy, SAP
SAP’s head of marketing A/NZ, Rushenka Perera, is a big believer in brand building in a time of downturn and crisis. Why is why she’s committed to brand-led activities during the COVID-19 pandemic.
by Rosalyn Page | May 29, 2020 | coronavirus, COVID-19, Customer Experience, innovation, salesforce
Rising customer expectations have pushed marketers into being engagers, beyond just messengers, fostering customer engagement well beyond the first purchase, according to the latest Salesforce State of Marketing report. And in the wake of the COVID-19 pandemic,...
by Nadia Cameron | May 28, 2020 | brand strategy, CMO to CEO, coronavirus, COVID-19, marketing campaigns, marketing strategy, Movember, not for profit
Movember’s digitally-driven MayEight festival has been heralded a success after chalking up more than 33,000 views this year.
