by Rosalyn Page | May 11, 2020 | AFL, content strategy, COVID-19, COVID-19. coronavirus, marketing strategy
A push on AI-driven content has given the AFL Media Network a traffic boost of 53 per cent compared with the 2019 off-season with 4.4 million users tuning in to AFL Media in March and an average of more than 1 million per week across the network.
by Rosalyn Page | May 11, 2020 | COVID-19, COVID-19. coronavirus, COVIDSafe, digital platform, digital platforms inquiry, privacy, privacy legislation
Coronavirus tracing apps, temperature sensing drones, phone apps to monitor social distancing, tech giants sharing smartphone location and mobility data - the COVID-19 pandemic is revealing the many ways technology and data can be used to protect human health. But at...
by Rosalyn Page | May 8, 2020 | COVID-19, COVID-19. coronavirus, piv
Mable is an online platform which connects people with disability and older Australians with independent care and support workers, nurses and allied health professionals in their community. It differs from other provider models, as it gives more choice to both users...
by Rosalyn Page | May 5, 2020 | abc, Accenture Interactive, Advertising, brand strategy, COVID-19, COVID-19. coronavirus, M&C, marketing campaigns, marketing strategy
The current COVID-19 pandemic that’s gripping the world is forcing the type of strict isolation and distancing on people most have never experienced before. Yet, with so many connected platforms and services, we’ve never been more together while being apart.
by Rosalyn Page | May 4, 2020 | COVID-19, COVID-19. coronavirus, marketing campaigns, Premium Content Alliance, ThinkTV
A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic.
by Rosalyn Page | May 4, 2020 | COVID-19, COVID-19. coronavirus, marketing campaigns, Premium Content Alliance, ThinkTV
A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic.
