by Sharon Kwok | May 30, 2019 | A.S. Watson Group, Beauty, Cosmetics, makeup, Online Marketing, Shiseido
The two groups will further their partnership through co-creating innovations, unlocking potential markets, and creating sustainable Japanese beauty products.
by Simon Yuen | May 6, 2019 | AR, Branding, Cosmetics, event, Gaming, Kiehl's, New Town Plaza, Online Marketing
The activation aims to promote a new product of Kiehl's, with further AR games being launched across stores from 8 May to 30 June.
by Sharon Kwok | Feb 26, 2019 | China, Cosmetics, M•A•C, Online Marketing
The new Experience Centre integrates both online and offline brand experiences into the customer journey, blending product discovery, social engagement and purchase in one occasion.
by Simon Yuen | Feb 18, 2019 | Beauty, China, commercial, Cosmetics, lipglaze, lipstick, online, Online Marketing, racism, Social Media, Weibo, Zara
Though some Chinese netizens say the ad is racist, the majority of Weibo users think the public should be open to different aesthetics.
