by Brad Howarth | Jan 2, 2019 | brand strategy, Corporate social responsibility, Guinness World Records, marketing strategy
Utter the phrase ‘world record attempt’ in anything other than a sporting contest and the immediate connection is to Guinness World Records and the eponymous book that records them.
by Janice Tan | Sep 3, 2018 | Agencies, Bala Pomaleh, Corporate social responsibility, CSR, David Haddad, IPG Mediabrands, Leigh Terry, Mo Dirani, plano
Kelvin Eng, plano's CMO, told A+M he will be leading the marketing team based in Malaysia until a suitable replacement is found in the next six months.
