by Christine Powis | Sep 29, 2021 | brand strategy, cancel culture, Corporate social responsibility, FMCG, marketing campaigns, Mars Foods, rebrand
Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.
by Christine Powis | Sep 22, 2021 | brand purpose, brand trust, community engagement, Corporate social responsibility, FMCG, Reckitt Benckiser
Reckitt has been busy creating wide-ranging and ongoing corporate social responsibility (CSR) projects in the last few years with results for the community and for consumer perception that please Reckitt’s hygiene A/NZ’s director of marketing, Saurabh Jain.
by Christine Powis | Aug 18, 2021 | Corporate social responsibility, launch marketing, marketing campaigns, not for profit
Mood tea’s ‘Sip selflessly’ campaign is hitting airwaves, press, outdoor, and social and digital platforms in pro bono marketing, rolling out its important message through November via more than $10 million of donated media inventory.
by Christine Powis | Jun 22, 2021 | Corporate social responsibility, not-for-profits, sustainability
Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25...
by Nadia Cameron | Apr 27, 2021 | brand strategy, CMO role, Corporate social responsibility, marketing leadership, sustainability
Sustainability isn’t a new phenomenon, but the acceleration of social and cultural conscience over the past year has seen it increasingly become an actionable goal for organisations. Here, we explore how CMOs are driving the sustainability agenda
by Vanessa Mitchell | Feb 28, 2020 | brand purpose, brand strategy, Corporate social responsibility, Deloitte, LBGTQI, Macquarie Business School
?Brands that do not stand for something are wasting their power and their voice, not to mention commercial opportunities, said a professor of management at Macquarie Business School.
