Marketing grew in importance during the COVID-19 pandemic, according to the latest Covid-19 and the State of Marketing CMO survey.
Personalisation, less intimation and collecting frequent customer insights are among the takeaways of the COVID-19 crisis for the CMO of Collective Wellness Group, Emily Thompson.
As Australian businesses begin to emerge from the COVID-19 lockdown, there’s a growing trend suggesting those best placed to recover quickly are the ones who stayed engaged with their customers throughout.
A raft of brands are turning to user generated content (UGC) during the COVID-19 crisis to reduce costs, embrace the content their customers are producing and make it relatable.
Refugee and migrant settlement agency, AMES Australia, is sharing livestreamed conversations and inspiring stories to mark Refugee Week in 2020.
The Financial Planning Association of Australia (FPA) recently launched its new campaign, ‘Ask a CFP professional’, to address current COVID-19 issues facing Australian consumers and prompt them to seek professional help for their finances.