by Nadia Cameron | Aug 14, 2020 | coronavirus, COVID-19, customer experience management, employee experience
A focus on safety, adapting products to circumstances and recognising the dotted line between employees and customers were common refrains from Hugo Boss and Post Office UK during this week’s Qualtrics 'Work Different' event.
by Brad Howarth | Jul 29, 2020 | coronavirus, COVID-19, ecommerce, Grays Online, marketing strategy
When the COVID-19 crisis pushed Australian consumers online in unprecedented numbers, ecommerce and auctions company, Grays, turned to an unconventional channel to help fuel its growth.
by Brad Howarth | Jul 23, 2020 | coronavirus, COVID-19, crisis communications, digital marketing, Hypetap, influencer marketing, Social Media Marketing, Tribe
It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among...
by Rosalyn Page | Jul 21, 2020 | consumer trend, coronavirus, COVID-19, customer engagement, customer experience management, Forrester Research, market research
Five trends will permanently change business and tech as a result of the coronavirus pandemic, according to a new report from Forrester. The New, Unstable Normal describes how, despite healthcare and management procedures, COVID-19 will profoundly impact the next...
by Nadia Cameron | Jul 20, 2020 | Advertising, advertising complaints, coronavirus, COVID-19, Lorna Jane, marketing campaigns, Therapeutic Goods Administration
Australian activewear brand, Lorna Jane, has defended its decision to advertise its ‘LJ Shield’ technology after being fined $40,000 by the Therapeutic Goods Administration (TGA) for claims relating to the product’s resiliency against viruses and bacteria.
by Nadia Cameron | Jul 20, 2020 | Advertising, advertising complaints, coronavirus, COVID-19, Lorna Jane, marketing campaigns, Therapeutic Goods Administration
Australian activewear brand, Lorna Jane, has defended its decision to advertise its ‘LJ Shield’ technology after being fined $40,000 by the Therapeutic Goods Administration (TGA) for claims relating to the product’s resiliency against viruses and bacteria.
