by Brad Howarth | Jul 29, 2020 | coronavirus, COVID-19, ecommerce, Grays Online, marketing strategy
When the COVID-19 crisis pushed Australian consumers online in unprecedented numbers, ecommerce and auctions company, Grays, turned to an unconventional channel to help fuel its growth.
by Brad Howarth | Jul 23, 2020 | coronavirus, COVID-19, crisis communications, digital marketing, Hypetap, influencer marketing, Social Media Marketing, Tribe
It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among...
by Rosalyn Page | Jul 21, 2020 | consumer trend, coronavirus, COVID-19, customer engagement, customer experience management, Forrester Research, market research
Five trends will permanently change business and tech as a result of the coronavirus pandemic, according to a new report from Forrester. The New, Unstable Normal describes how, despite healthcare and management procedures, COVID-19 will profoundly impact the next...
by Nadia Cameron | Jul 20, 2020 | Advertising, advertising complaints, coronavirus, COVID-19, Lorna Jane, marketing campaigns, Therapeutic Goods Administration
Australian activewear brand, Lorna Jane, has defended its decision to advertise its ‘LJ Shield’ technology after being fined $40,000 by the Therapeutic Goods Administration (TGA) for claims relating to the product’s resiliency against viruses and bacteria.
by Nadia Cameron | Jul 20, 2020 | Advertising, advertising complaints, coronavirus, COVID-19, Lorna Jane, marketing campaigns, Therapeutic Goods Administration
Australian activewear brand, Lorna Jane, has defended its decision to advertise its ‘LJ Shield’ technology after being fined $40,000 by the Therapeutic Goods Administration (TGA) for claims relating to the product’s resiliency against viruses and bacteria.
by Rosalyn Page | Jul 20, 2020 | brand strategy, consumer engagement, consumer trend, coronavirus, COVID-19, market research
Australians are divided in their outlook of the future, according to a new report, Brand New Australia, from research agencies, The Lab and Nature.
