by Nadia Cameron | Jun 4, 2020 | brand strategy, coronavirus, COVID-19, marketing campaigns, marketing strategy, TabCorp
‘Long may we play’ might have been TAB’s chosen brand platform well before the COVID-19 crisis hit, but it’s become even more salient as the organisation navigates through the unprecedented pandemic.
by Rosalyn Page | Jun 3, 2020 | business sentiment, Consumer Confidence, coronavirus, COVID-19, market research
As the COVID-19 restrictions continue to ease across the country, two separate measures of business sentiment and consumer confidence show the ongoing negative effects of the crisis.
by Rosalyn Page | Jun 3, 2020 | Brand Safety, brand strategy, communications strategy, coronavirus, COVID-19, future trends, marketing strategy
Brands must be agile, adapt communication to their audience, treat people well and adopt principles based on individual safety and embrace flexibility as they strive to recover from the COVID-19 crisis.
by Brad Howarth | Jun 2, 2020 | coronavirus, COVID-19, event marketing, marketing strategy, sponsorships, sports marketing
Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
by Rosalyn Page | Jun 1, 2020 | coronavirus, COVID-19, GSK, marketing campaigns, whitegrey
Panadol has partnered with mental health and wellness non-profit organisation, Smiling Mind, in a new initiative to help Australians look after their mental health and wellbeing during the COVID-19 pandemic.
by Nadia Cameron | Jun 1, 2020 | CMO role, coronavirus, COVID-19, marketing leadership, marketing strategy
?In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative...
