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Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

If you ask marketers and agency execs how the continued rise of the Delta variant is affecting marketing messages now, you’ll probably hear that there is a resigned focus on safety and solutions in the face of ongoing uncertainty as opposed to the ‘we’re in this...

Marketing Briefing: ‘Hard for parents’: As in-person learning returns, marketers and agency execs have to give flexibility

Parents across the country are prepping for yet another unusual school year. However, this year,  it’s not another round of Zoom classes to contend with but in-person learning, mask mandates up in the air and quarantining at home if exposed.  Dealing with the...

Marketing Briefing: ‘Delta variant has thrown a curve ball at business travel’: Marketers, agency execs predict hybrid events will remain this fall

Much like the return to offices, marketers and agency execs expected return to business travel and conferences this fall will be delayed and/or retooled due to the surging delta variant.  That’s not to say in-person meetings won’t occur — they’ve been happening for...