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Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now

Nostalgia marketing is nothing new — brands, movie studios and fast-food chains, to name a few, have focused on the strategy for years — but a fresh wave of ad campaigns are bringing it back this fall. The move is strategic — showing people a time prior to COVID-19...

Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

If you ask marketers and agency execs how the continued rise of the Delta variant is affecting marketing messages now, you’ll probably hear that there is a resigned focus on safety and solutions in the face of ongoing uncertainty as opposed to the ‘we’re in this...