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?DMPs in a post third-party cookie world

Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving...

Report: 99% marketers struggling with data deprecation thanks to cookie demise, privacy laws

Ninety-nine in 100 marketers are impacted by data deprecation thanks to the demise of cookies and browser tracking restrictions and are looking to better harness zero-party data sets as a result. Yet less than half know how to use such data effectively, a new report...