by Rosalyn Page | Feb 24, 2021 | cookies, digital advertising, digital marketing, Google, identity management, Interactive Advertising Bureau (IAB) Australia, personalisation, privacy, Verizon
Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.
by Nadia Cameron | Jan 28, 2021 | chief data officer, cookies, data privacy, data-driven marketing, digital advertising, digital marketing, first-party data, Silverbullet, third party data
A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.
by Rosalyn Page | Jan 28, 2021 | acquia, adtech, ComScore, cookies, digital advertising, digital marketing, Lotame, marketing technology, martech, Pega, Pegasystems
All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore.
by Rosalyn Page | Jan 13, 2021 | CES 2021, consumer engagement, cookies, COVID-19, marketing predictions, personalisation
As the new year dawns, marketers need an updated playbook to connect with consumers is the new and changing landscape. In this CES panel, three marketing chiefs share their advice and predictions on making sense of the new normal.
by Rosalyn Page | Jan 11, 2021 | cookies, digital advertising, digital platforms, Google, privacy, Social Media Marketing
Google’s plans to retire third-party cookies from its Chrome browser may have hit a snag with news the UK’s Competition and Markets Authority (CMA) is investigating the proposal to assess whether it will distort competition. It comes after complaints of...
by Rosalyn Page | Oct 19, 2020 | cookies, digital advertising, Freshworks, Google, HubSpot
With the impending demise of third-party tracking cookies, marketing through contextual targeting is gaining a renewed importance. CMO talks to several in the industry about the opportunities and challenges in the shift to contextual marketing.
