by Nadia Cameron | May 26, 2022 | adtech, CleverTap, Convo Ink, cookies, customer data platforms, digital advertising, digital marketing, Google, InMoment, Lightspeed, Lotame, marketing technology, martech, Oracle, Pega
All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.
by Brad Howarth | Apr 26, 2022 | cookies, customer data platforms, data management platform (DMP), digital advertising, digital marketing, performance marketing, programmatic advertising, retargeting, second-party data, third party data
Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving...
by Nadia Cameron | Apr 19, 2022 | cookies, Data management, data-driven marketing, digital advertising, digital marketing, Forrester Research, Zero party data
Ninety-nine in 100 marketers are impacted by data deprecation thanks to the demise of cookies and browser tracking restrictions and are looking to better harness zero-party data sets as a result. Yet less than half know how to use such data effectively, a new report...
by Nadia Cameron | Feb 17, 2022 | cookies, digital advertising, digital marketing, Google, Mobile Marketing, third party data
News of Google’s decision to expand its Privacy Sandbox initiative to Android and its criticism of rival Apple’s privacy efforts on the mobile front has raised eyebrows at other adtech vendors.
by Nadia Cameron | Jan 27, 2022 | adtech, cookies, digital advertising, digital marketing, Google
Google’s decision to drop one of its leading proposed alternatives to cookies for digital advertisers and adopt a different topics-based approach has been met with initial caution and scepticism from several in the adtech industry.
by IDG Online Staff | Nov 8, 2021 | cookies, Lotame, marketers, privacy, publishers
When Google announced in June it was pushing back third-party cookie deprecation to 2023, digital media professionals felt relieved. Four months later, neither marketers nor publishers have changed their old habits. Why? The industry hasn’t agreed on a path forward...
