by Nadia Cameron | Sep 17, 2020 | adobe, cookies, data management platform (DMP), data-driven marketing, media companies, Nine
Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.
by Rosalyn Page | Sep 14, 2020 | adtech, authentication, cookies, LiveRamp, media companies, privacy, programmatic advertising, Seven West Media
LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.
by Rosalyn Page | Aug 19, 2020 | addressability, adtech, authentication, cookies, digital advertising, LiveRamp
A new partnership between adtech outfit, Publift, and data connectivity platform, LiveRamp, offers cookieless authentication to local small and mid-sized publishers. It’s also part of the ongoing adjustments the industry is making with coming retirement of third-party...
by Rosalyn Page | Aug 19, 2020 | cookies, digital marketing, first-party data, Google, marketing campaigns, programmatic advertising, startups
GetReminded, a new consumer platform for contract, loan, insurance and other renewal reminders, has been steadily adding users while honing the technology and carefully tracking acquisition cost as it gears up /eye its expansion plans.
by Rosalyn Page | Aug 17, 2020 | Apple, cookies, digital advertising, digital marketing, Google, IAB, Interactive Advertising Bureau (IAB) Australia, LiveRamp, privacy
The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing...
by Rosalyn Page | Aug 6, 2020 | adtech, Advertising, cookies, digital advertising, digital marketing, Google, Trade Desk
The adtech industry is responding favourably to efforts to provide alternative user identification data mechanisms to replace traditional cookie tracking. But several have warned privacy and security concerns remain a significant hurdle to adoption.
