by Sponsored Content: IBM Watson Marketing | Feb 19, 2019 | Augmented & Virtual Reality, Channel: Analytics & Conversion, Channel: Martech: Analytics & Data, Conversion Rate Optimization, E-Commerce, Email Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools: Analytics, Sponsored Content
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand...
by Sponsored Content: IBM Watson Marketing | Jan 29, 2019 | Channel: Analytics & Conversion, Channel: Martech: Analytics & Data, Conversion Rate Optimization, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools: Analytics, Sponsored Content
AI and machine learning are helping marketers in more ways than you can imagine. The post Riding the wave of AI: Is your marketing campaign as smart as it can be? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Sponsored Content: Provided By IBM With Insider Studios | Dec 10, 2018 | Channel: CMO Zone, Content Marketing, Conversion Rate Optimization, Email Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Real Time Marketing, Sponsored Content
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping...
by Sponsored Content: Provided By IBM With Insider Studios | Nov 26, 2018 | Branding, Channel: CMO Zone, Channel: Martech: Marketing, Content Marketing, Conversion Rate Optimization, Machine Learning & Artificial Intelligence, Marketing Tools
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is...
by Victor Wong | Nov 21, 2018 | A-From MTT, Channel: Martech: Marketing, Conversion Rate Optimization, Martech Column
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID. The post No Credit: How advertisers miss 18% of conversions appeared first on Marketing Land. Please visit Marketing Land for the full...
by Sponsored Content: Terminus | Nov 12, 2018 | ABM: Account-Based Marketing, Analytics, Channel: Analytics & Conversion, Channel: Martech: Analytics & Data, Conversion Rate Optimization, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Marketing Tools: Analytics, Martech: Predictive Marketing, Sponsored Content
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track,...