by Nadia Cameron | May 4, 2022 | adtech, Content Marketing, digital advertising, digital marketing, marketing technology, martech, Scott Brinker
?After a two-year wait, Scott Brinker and Frans Riemersma have debuted the 2022 edition of their marketing technology supergraphic to coincide with this year’s international martech day, highlighting nearly 10,000 vendors across the ecosystem.
by Brad Howarth | Mar 29, 2022 | brand strategy, Coles Group, Content Marketing, creator economy, influencer marketing, marketing strategy, Officeworks, Tribe
Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.
by Nadia Cameron | Mar 28, 2022 | Content Marketing, content marketing platforms, Gartner, marketing automation, marketing orchestration, marketing technology, martech, personalisation, Personalization
The latest Gartner Magic Quadrant for content marketing platforms has highlighted Optimizely (Welcome), Sprinklr, Skyword and Seismic as leaders both in terms of vision and ability to deliver.
by Nadia Cameron | Mar 21, 2022 | adobe, Content Marketing, digital marketing, marketing technology, martech, personalisation, retail
Personalising content more effectively and at scale, refining digital capability using AI and unifying channel experiences are in the sights of Petbarn’s digital chief as the business looks to take the next leap up with its martech stack.
by Rosalyn Page | Dec 10, 2021 | brand strategy, Content Marketing, COVID-19, Healthcare, influencer marketing, marketing strategy
SmileDirectClub, the tele-dentistry platform that connects customers to dentists or orthodontists in its network, wanted to go one step further in linking people with healthcare.
by Rosalyn Page | Nov 22, 2021 | Cheetah Digital, Content Marketing, creator economy, influencer marketing, Linktree, SimpleMarketing.AI, Social Media Marketing
If influencer marketing was the buzz of the last decade, then the creator economy is its successor, supercharged by growing ability for consumers to use social and digital platforms to directly connect with their own communities and audiences. But with such tools to...
