by Rosalyn Page | Mar 23, 2021 | content discovery platform, Content Marketing, content personalisation, retailing, Taboola, val morgan
Repco Supercars Championship has signed a new three-year partnership with Taboola to add content recommendations to its digital offering.
by Rosalyn Page | Feb 16, 2021 | Clubhouse, Content Marketing, COVID-19, influencer marketing, Social Media Marketing, social media strategy
Clubhouse is the latest social hit, an invite-only audio chat app that just seems to be the right thing at the right time. And having Tesla’s Elon Musk tweeting about it to his 40 million followers doesn’t hurt. Marketers need to know they’ll probably learn more about...
by IDG Online Staff | Feb 3, 2021 | Advertising, BVOD, Content Marketing, content strategy, video on demand
Since the start of 2020, Broadcaster Video on Demand (BVOD) consumption has been on the rise in Australia with more than 1.6 million hours of BVOD content consumed every week, an increase of 30% from the previous year.
by Rosalyn Page | Nov 17, 2020 | Budget Direct, Content Marketing, Mergers and acquisitions
?Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to...
by Brad Howarth | Sep 8, 2020 | B2B marketing, Content Marketing, COVID-19, Lenovo, marketing leadership, marketing strategy
Despite the COVID-19 crisis and subsequent clampdown on conferences and seminars, lead generation still needs to come from somewhere.
by Rosalyn Page | Sep 7, 2020 | B2B marketing, Content Marketing, content marketing tactics, COVID-19, marketing strategy
When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.
