by Amy Gesenhues | Jan 15, 2019 | Blogging, Channel: Content Marketing, Content & Writing, Content Marketing, Google, Google: AdSense, Google: Business Issues, Google: Marketing, Search Marketing, SEO
If Google can't filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content? The post Google decision to yank comments from webmaster blog highlights UGC challenges appeared first on Marketing Land. Please...
by Jason Ocker | Jan 12, 2019 | Channel: Content Marketing, Content Marketing, Content Marketing Column
Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever. The post Here’s why a disciplined story is so vital to digital transformation success appeared first on Marketing Land....
by Keith Richey | Dec 24, 2018 | Channel: Content Marketing, Content & Writing, Content Marketing, Content Marketing Column, Video
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. The post 3 inspiring campaigns that remind brands to be human during the holidays appeared first on Marketing Land. Please visit...
by Robin Kurzer | Dec 19, 2018 | A-Post to MarTech Today, Channel: Martech: Content, Content Marketing, Podcasting
NPR, Rawvoice/Blubrry are the first to gain certification. The post IAB Tech Lab rolls out podcast measurement compliance certification program appeared first on Marketing Land. Please visit Marketing Land for the full...
by Sponsored Content: Provided By IBM With Insider Studios | Dec 10, 2018 | Channel: CMO Zone, Content Marketing, Conversion Rate Optimization, Email Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Real Time Marketing, Sponsored Content
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping...
by Julian Baring | Dec 6, 2018 | Channel: Content Marketing, Content Marketing, Marketing Strategies Column
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own...
