by Rosalyn Page | Nov 17, 2020 | Budget Direct, Content Marketing, Mergers and acquisitions
?Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to...
by Brad Howarth | Sep 8, 2020 | B2B marketing, Content Marketing, COVID-19, Lenovo, marketing leadership, marketing strategy
Despite the COVID-19 crisis and subsequent clampdown on conferences and seminars, lead generation still needs to come from somewhere.
by Rosalyn Page | Sep 7, 2020 | B2B marketing, Content Marketing, content marketing tactics, COVID-19, marketing strategy
When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.
by Rosalyn Page | Sep 7, 2020 | B2B marketing, Content Marketing, content marketing tactics, COVID-19, marketing strategy
When COVID-19 hit, Business Australia was days away from launching its planned ‘In the business of better’ messaging, forcing it to drop the planned campaign and instead prioritise business support and survival as the country went into lockdown.
by Rosalyn Page | May 19, 2020 | carsales, carsales.com.au, Content Marketing, customer engagement, digital marketing, marketing campaigns, Social Media Marketing
Carsales has wrapped up its brand new social content series, ‘Grey Nomads’, a light-hearted look at the life of caravanning around Australia on the ‘Big Lap’.
by Vanessa Mitchell | Mar 17, 2020 | CMO Council, Content Marketing, COVID-19, market research, marketing strategy
With events and roundtables being cancelled in all industries across the globe in the wake of COVID-19, and no indication when they may be able to start up again, content marketing is going to be vital for lead generation. However, according to a new report, only 12...
