by Nadia Cameron | Sep 18, 2018 | brand strategy, Content Marketing, digital marketing, Flight Centre, marketing campaigns, marketing strategy
With one of the best known travel retail brands in the country, Flight Centre Travel Group head of creative and content, Luke Wheatley, isn’t exactly worried about traditional brand building.
by Jacob Baadsgaard | Sep 14, 2018 | Channel: Content Marketing, Content Marketing, Content Marketing Column, Display Advertising, How To Guides: Content Marketing
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell. The post Target acquired: How to define and use your ideal target market appeared...
by Robin Kurzer | Sep 8, 2018 | Channel: Martech: Social, Content & Writing, Content Marketing, Marketing Tools, Marketing Tools: Social Media, Podcasting, Social Media Marketing, Twitter, Twitter: Marketing, Twitter: Periscope
Responding to user demand, Twitter gets in on the rising popularity of audio. The post Twitter adds audio-only broadcasting for iOS app, Periscope appeared first on Marketing Land. Please visit Marketing Land for the full...
by Jessica Foster | Aug 29, 2018 | A-Post to Search Engine Land, Channel: Content Marketing, Content & Writing, Content Marketing, Content Marketing Column, How To Guides: Content Marketing
You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here's a look at how to hire good copywriters that will help drive traffic and sales to your site. The post How to find good writers and other content marketing struggles appeared...
by Robin Kurzer | Aug 28, 2018 | A-From MTT, Channel: Martech: Marketing, Content Marketing, marketing automation, Marketing Tools, Podcasting
Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences. The post Podcasting continues its meteoric rise, creating more opportunities for marketers appeared first on Marketing Land....
by Paddy Moogan | Aug 25, 2018 | A-From SEL, Channel: SEO, Content & Writing, Content Marketing, Search Marketing Column, SEO
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. The post A checklist: Important SEO points to cover in a content campaign appeared first on...
