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IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. The post IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017 appeared first on Marketing Land....

How to use domain names for marketing

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to...

Attention + intensity: Tips for navigating the new age of media strategy

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. The post Attention + intensity: Tips for navigating the new age of media strategy appeared first on Marketing Land. Please visit...