by Kayleigh Barber | Nov 30, 2021 | Content & Commerce, Media, podcasts
For Condé Nast, 2021 was the best year the company has had in the past decade, according to global chief revenue officer Pamela Drucker Mann. And after a tumultuous 2020, that outcome was neither guaranteed nor expected. As of mid November, the media company’s total...
by Kayleigh Barber | Nov 29, 2021 | Content & Commerce, Media
To many, the metaverse entered the everyday lexicon once Facebook announced this past summer that it was transforming itself into a metaverse company over the next five to 10 years. But for Blavity Inc., the metaverse has been core to its virtual events strategy for...
by Sara Guaglione | Nov 19, 2021 | Content & Commerce, Media
InStyle and The Cut created their first product boxes for sale this month, as this line of business at Eater and Group Nine reaches their one-year anniversaries. Although each publisher is relatively new to this product line, the approaches they’ve taken to this...
by Sara Guaglione | Nov 12, 2021 | Content & Commerce, Media
For Group Nine, branded product box activation has quickly become a revenue driver. The publisher’s direct-to-consumer ad product that sends brand-sponsored and editorially-curated items to sweepstakes winners has brought in seven figures of revenue in its first year,...
by Max Willens | Nov 10, 2021 | Content & Commerce, Media, therundown
With the entire American economy bracing itself for the coming holiday shopping season, its largest media companies are dressing up their store windows in hopes of attracting as many shoppers and ad buyers as possible. On Tuesday, Nov. 9, NBCUniversal unveiled a pair...
by Max Willens | Nov 10, 2021 | Content & Commerce, Media, therundown
With the entire American economy bracing itself for the coming holiday shopping season, its largest media companies are dressing up their store windows in hopes of attracting as many shoppers and ad buyers as possible. On Tuesday, Nov. 9, NBCUniversal unveiled a pair...
