by Kayleigh Barber | Jul 27, 2021 | Content & Commerce, Media, podcasts
Yahoo is on a mission to drive brand affinity across its portfolio by turning casual readers into fanatics who are willing to spend money with the media company. That strategy has led the company to experiment with new mediums and types of content, as well as new...
by Sara Guaglione | Jul 22, 2021 | Content & Commerce, Media
Future PLC’s 2020 e-commerce business boom has carried over into 2021. The U.K. media company — which owns brands like Tom’s Guide, Cinema Blend, Golf Monthly and Marie Claire — drove nearly a billion dollars of e-commerce revenue for its affiliate partners in 2020,...
by Kayleigh Barber | Jul 20, 2021 | Content & Commerce, Media
BuzzFeed is the latest media company to start experimenting with livestream shopping (aka the new, digital version of QVC) as the next big opportunity to maximize its ecommerce business. During the pandemic, online shopping boomed as stores closed and consumers were...
