by Sara Jerde | May 20, 2022 | Content & Commerce, Media
Amid Digiday Media’s first Commerce Week, publishers gathered virtually on Thursday to hear from one another on their commerce strategies. Execs from Vice, Vox Media, Leaf Group and BuzzFeed joined panel discussions to chat about how — with shoppers at home during the...
by Tim Peterson | May 12, 2022 | Content & Commerce, Media, mediabriefing, plusbriefing
In this week’s Media Briefing, media editor Kayleigh Barber checks in on how publishers’ attempts to win over advertisers with their shoppable video and livestream shopping programs are going. Market check: shoppable videoGoodbye to embedded podcast adsMeta’s latest...
by Tim Peterson | May 5, 2022 | Content & Commerce, Media, mediabriefing, plusbriefing
In this week’s Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers’ ad sales teams that they are losing clients to their commerce counterparts. Commerce vs. advertisingThe New York Times’ Q1 2022 earnings report3 questions with...
by Kayleigh Barber | Apr 26, 2022 | Content & Commerce, Media
This past weekend, on a sunny Sunday afternoon in the SoHo neighborhood of lower Manhattan, I saw what I expect was the most photographed couch in America that weekend. The $7,000, 1970’s-inspired couch — called the Terrazza Modular Fabric Sofa from furniture company...
by Tim Peterson | Apr 5, 2022 | Content & Commerce, Media, podcasts
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify As a publication specializing in fashion and beauty, Vice Media Group’s Refinery29 has its origins in commingling content and commerce. Now the outlet is looking to extend its expertise to live shoppable...
by Sara Guaglione | Mar 16, 2022 | Content & Commerce, Media
Future plc-owned Marie Claire U.S. is creating a digital shopping site after the brand’s U.K. counterpart made over $10 million in sales for retailers in the past six months with a similar shopping hub. The U.S. edition of the shot, called Marie Claire Edit, will go...