by Grace Ong | Jan 21, 2020 | 2020, brand democracy, Branding, Business, consumer, digital, Edelman, Government, NGOs, Online Marketing, Trust Barometer
The study finds that all four institutions (government, business, media, NGOs) are seen as unfair, with majority thinking that they serve the interests of only the few.
by Simon Yuen | Oct 31, 2019 | 2020, Agencies, consumer, Data, forrester, Online Marketing
Forrester has published its "2020 predictions" report, highlighting some of the potential trends for the coming year. Consumers actively consider company values when making purchases, data and AI will be weaponised, and CX headcount will radically shift.
by Vanessa Mitchell | Jun 20, 2019 | Connections 2019, consumer, customer engagement, Deloitte, marketing strategy, retailing, salesforce
Gone are the days of the ‘average consumer’ and the idea that there's a one size fits all when it comes to marketing, according to Deloitte.
by Michael Bodley | Oct 22, 2018 | black friday, consumer, holiday, retail, retailer
To turn taps on a smartphone into footsteps in a storefront, Chubbies, the direct-to-consumer brand best known for its short shorts, is spending more than it ever has before on ad spend for the holidays. Retailers and consultants say it’s especially crucial this year...
by Vivienne Tay | Aug 29, 2018 | Agencies, benefit, consumer, consumer trust, employee, Priscilla Anais, Sale, Tokopedia, Trust
The employees allegedly committed fraud during a recent promotional campaign.
