by Nadia Cameron | Sep 18, 2020 | consumer trend, COVID-19, customer experience management, Kantar, kpmg, market research
Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.
by Rosalyn Page | Sep 17, 2020 | CMO role, consumer trend, COVID-19, digital disruption, marketing leadership, marketing strategy
CMO asks four industry leaders to shake their crystal balls and share their thoughts about what the business landscape might look like as we make our way through the coronavirus pandemic. On the other side, how will things look?
by Rosalyn Page | Sep 11, 2020 | consumer trend, Gen Z. advertising, Kantar, market research, Snapchat, Social Media Marketing
?Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.
by Rosalyn Page | Sep 7, 2020 | consumer trend, COVID-19, Deloitte, market research, media markets
With a global pandemic upon us, news, rather than film, is the must-see event of 2020, according to the latest Deloitte Australia Media Consumer Survey. From Covid to bushfires, Australians have binged on news content updates on the small screen and social channels,...
by Rosalyn Page | Aug 31, 2020 | Advertising, consumer spending, consumer trend, COVID-19, Dynata, Finder, Kantar, market research
Brands that ignore the coronavirus crisis in their advertising do so at their own peril, according to the latest stats on pandemic advertising.
by Nadia Cameron | Aug 21, 2020 | consumer trend, COVID-19, economic crisis, Ernst & Young, leadership
COVID-19’s drastic impact on the global economy will trigger big structural changes to Australia’s economy including rising protectionism, increased concentration of power at the top end of town and permanent changes to the way we work, play, eat and exercise.
