by Rosalyn Page | Jul 1, 2020 | Australian Competition and Consumer Commission (ACCC), Consumer Data Right, consumer trend, open banking, open banking initiative
The Consumer Data Right has launched today, enabling consumers to share their banking data for transaction accounts and credit and debit cards to gain more personalised financial products and services.
by Nadia Cameron | Jul 1, 2020 | brand strategy, consumer trend, coronavirus, COVID-19, customer engagement, data analytics, data-driven marketing, digital marketing, FMCG, marketing strategy, Qualtrics, Social Media Marketing
A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.
by Rosalyn Page | Jun 30, 2020 | brand strategy, CMO role, consumer engagement, consumer trend, coronavirus, COVID-19, diversity, marketing leadership, marketing strategy
At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis
by Rosalyn Page | Jun 29, 2020 | Cannes Lion, consumer engagement, consumer trend, coronavirus, COVID-19, customer engagement, futuristic, WGSN
Two presentations during the Cannes Lion Live 2020 virtual event point to the power of creativity in navigating the new normal of the postcovid future.
