by Nadia Cameron | Feb 19, 2021 | consumer engagement, COVID-19, Edelman, market research, Trust
Trust is at an all-time high across Australia’s government, media and corporate institutions according to the latest Edelman Barometer Index - even as the trust-inequality gap remains significantly larger here than globally.
by Rosalyn Page | Feb 17, 2021 | consumer engagement, COVID-19, marketing strategy, Nine, Qantas, Tourism Australia, tourism marketing, travel and tourism
Consumer confidence is the biggest hurdle to the recovery of the travel industry, according to a panel of Australia's top travel sector chiefs.
by Rosalyn Page | Feb 9, 2021 | consumer engagement, privacy, Safer Internet Day, Social Media
On Safer Internet Day, social media platforms along with several tech companies are looking to send a message about safety and protections, particularly for children.
by Nadia Cameron | Jan 21, 2021 | A-League, consumer engagement, eSports, fan engagement, Fortnite, marketing campaigns, virtual gaming
The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.
by Nadia Cameron | Jan 20, 2021 | #MeToo, blacklivesmatter, brand strategy, cancel culture, consumer engagement, landor & fitch, marketing strategy
In a year many of us wished had been cancelled, it should not surprise anyone that ‘cancel culture’ peaked in 2020, Landor & Fitch executive director insights and analytics for the Americas, Maarten Lagae, says. And it’s going to remain front and centre in 2021,...
by Nadia Cameron | Jan 18, 2021 | consumer engagement, marketing campaigns, marketing strategy
Driving penetration and trial while lifting purchase frequency – and love – across its existing customer base are the driving forces between Chobani’s latest activewear campaign, its brand marketing chief says.
