by Nadia Cameron | May 23, 2022 | brand strategy, consumer engagement, FMCG, marketing strategy, QSR, rebrand
Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic...
by CMO staff | May 12, 2022 | bazaarvoice, consumer engagement, digital marketing, market research, retail, reviews, Social Media Marketing, user generated content
Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.
by Brad Howarth | Apr 19, 2022 | artificial intelligence (AI), consumer engagement, dark patterns, digital marketing, Emerging Technologies
For Scott Edington, CEO at San Francisco-based AI startup, Deep Labs, techniques used to steer people away from their better judgement are what he refers to as dark patterns. And they have become something he and his team are keen to protect people from.
by Nadia Cameron | Apr 13, 2022 | brand strategy, consumer engagement, Corporate social responsibility, CSR, market research, sustainability
Three out of four Australians can’t name a brand they believe is helping improve social or environmental issues and 86 per cent are sceptical about claims businesses are making on either front, a new report has found.
by Nadia Cameron | Mar 31, 2022 | Alcohol, Augmented Reality, augmented reality (AR), brand strategy, consumer engagement, experiential marketing, FMCG, marketing campaigns, NFTs, Penfolds
NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.
by Nadia Cameron | Feb 3, 2022 | consumer engagement, digital advertising, digital marketing, marketing campaigns, QR codes
Two years ago, QR codes were a has-been technology lacking a compelling business case. Fast forward to today, and their use is not only broad, but continuing to proliferate.
