by Nadia Cameron | Jan 11, 2022 | antavo, consumer engagement, customer engagement, customer loyalty programs, market research
?More than six in 10 brands with customer loyalty programs claim these offerings have kept customers engaged during Covid-19, with higher tier members recording 30 per cent higher purchase frequency.
by Nadia Cameron | Nov 22, 2021 | consumer engagement, ecommerce, market research, Monash University, omnichannel retailing, retail
There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.
by Nadia Cameron | Nov 18, 2021 | brand strategy, CMO role, consumer engagement, FMCG, marketing careers, marketing leadership
“The credibility and integrity of marketers is instrumental to architecting an enterprise’s future, not just the future of a portfolio of brands,” according to Lion consumer and brand director, Anuhba Sahasrabuddhe. And it’s this very business minded approach the...
by Nadia Cameron | Oct 18, 2021 | consumer engagement, consumer sentiment, Leo Burnett, market research, marketing strategy
The time for sentimentalism has passed and Australian consumers are gaining a new sense of momentum and positivity as they look to forge forward rather than go back, according to a new report.
by Nadia Cameron | Sep 27, 2021 | Big W, consumer engagement, marketing campaigns, retail, The Wiggles, Woolworths Group
Collector coins and Facebook virtual birthday party are on their way from Big W and Woolworths to help celebrate the 30th anniversary of iconic Australian childrens’ group, The Wiggles, this month.
by Christine Powis | Sep 9, 2021 | aged care, aged care services, ageism, consumer engagement, customer segmentation, marketing strategy, personalisation, seniors
A big, growing customer segment with high disposable income is so misunderstood it’s being ignored, according to CEO of The Global Centre for Modern Ageing, Julianne Parkinson?.
