by Rosalyn Page | May 10, 2021 | consumer engagement, COVID-19, market research, marketing campaigns
In 2020, negativity led to lower conversions across a range of industries including ecommerce, fitness and nutrition, and home improvement, according to the Unbounce 2021 Conversion Benchmark Report.
by Nadia Cameron | Apr 29, 2021 | 7-Eleven, adobe, consumer engagement, consumer privacy, customer experience management, data-driven marketing, digital marketing, marketing strategy, personalisation, Telstra, Tourism Australia
Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Australian brands are attempting to navigate the data-driven marketing landscape.
by Nadia Cameron | Apr 19, 2021 | consumer engagement, customer engagement, data-driven marketing, digital marketing, dotdigital, ecommerce, marketing strategy, marketing technology, martech, personalisation, retail, shopify
Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.
by Nadia Cameron | Apr 16, 2021 | Australian Competition and Consumer Commission (ACCC), consumer engagement, consumer privacy, consumer protection, Federal Court of Australia, Google, location data, media companies, mobile devices, Mobile Marketing, privacy
Australia’s Competition and Consumer Commission (ACCC) is claiming a world-first after the Federal Court found Google guilty of misleading consumers about how personal location data collected across Android devices was captured and used.
by Nadia Cameron | Apr 14, 2021 | consumer engagement, customer experience management, Customer Retention, customer support, market research, R/GA
Post-purchase help and communications, plus a sense of belonging to a community, are vital factors influencing loyalty across Australian consumers. Yet these elements continue to be a let down for many of us when engaging with brands, a new survey has found.
by Nadia Cameron | Apr 14, 2021 | consumer engagement, customer experience management, Customer Retention, customer support, market research, R/GA
Post-purchase help and communications, plus a sense of belonging to a community, are vital factors influencing loyalty across Australian consumers. Yet these elements continue to be a let down for many of us when engaging with brands, a new survey has found.
