At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis
Two presentations during the Cannes Lion Live 2020 virtual event point to the power of creativity in navigating the new normal of the postcovid future.
It’s one of the big lessons Mark Reinke took away from his 12 years in marketing at Suncorp: Focus on your customers and the long-term value for them, not what you’ll get from them.
The digital era has heralded a golden age for video content creators, enabling them to reach audiences in ways that were unheard of only two decades ago.
?Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.
Instagram is trialling the removal of ‘likes’ tallies from photos and videos in Australian consumer feeds, a move it says is about turning the tables on the way people engage with the social platform.