by Rosalyn Page | Jun 30, 2020 | brand strategy, CMO role, consumer engagement, consumer trend, coronavirus, COVID-19, diversity, marketing leadership, marketing strategy
At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis
by Rosalyn Page | Jun 29, 2020 | Cannes Lion, consumer engagement, consumer trend, coronavirus, COVID-19, customer engagement, futuristic, WGSN
Two presentations during the Cannes Lion Live 2020 virtual event point to the power of creativity in navigating the new normal of the postcovid future.
by Nadia Cameron | Oct 17, 2019 | audience engagement, CMO to CEO, consumer engagement, customer experience management, marketing strategy, news corp, news media
It’s one of the big lessons Mark Reinke took away from his 12 years in marketing at Suncorp: Focus on your customers and the long-term value for them, not what you’ll get from them.
by Brad Howarth | Sep 20, 2019 | brand strategy, Cartoon Network, chief digital officer, consumer engagement, digital strategy, marketing strategy, Turner Broadcasting System
The digital era has heralded a golden age for video content creators, enabling them to reach audiences in ways that were unheard of only two decades ago.
by Vanessa Mitchell | Aug 16, 2019 | Augmented Reality, consumer engagement, digital marketing, SocialAR, unbnd, WebAR
?Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.
by Nadia Cameron | Jul 18, 2019 | consumer engagement, digital marketing, Facebook, Instagram, Social Media Marketing
Instagram is trialling the removal of ‘likes’ tallies from photos and videos in Australian consumer feeds, a move it says is about turning the tables on the way people engage with the social platform.
