by Vanessa Mitchell | Aug 16, 2019 | Augmented Reality, consumer engagement, digital marketing, SocialAR, unbnd, WebAR
?Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.
by Nadia Cameron | Jul 18, 2019 | consumer engagement, digital marketing, Facebook, Instagram, Social Media Marketing
Instagram is trialling the removal of ‘likes’ tallies from photos and videos in Australian consumer feeds, a move it says is about turning the tables on the way people engage with the social platform.
by Rosalyn Page | Jul 15, 2019 | Cambridge Analytica scandal, consumer engagement, digital marketing, Facebook, federal trade commission (FTC), privacy, Social Media Marketing
?The Federal Trade Commission (FTC) in the US has reportedly hit Facebook with a record $5 billion settlement for privacy violations, according to a story first reported by The Wall Street Journal and numerous subsequent online reports.
by Rosalyn Page | Jul 3, 2019 | brand relaunch, brand strategy, consumer engagement, digital marketing, Hobby Warehouse, omnichannel retailing, retail
The local owner of children's toy and product brands, Toys"R"Us and Babies"R"Us, which recently re-launched in Australia and debuted in New Zealand, has announced eBay as a retail partner under a newly inked deal.
by Rosalyn Page | Jun 26, 2019 | BBC Worldwide, billboards, British Airways, consumer engagement, customer analytics, customer engagement, digital marketing, Disney, emotion analytics, facial recognition, Humana, Japan Airlines, Kellogg's, NAB, National Australia Bank, out-of-home advertising, social listening, Tesco
Facial recognition, social listening, audio analytics and biometrics scanning are just some of the ways emotion analytics is entering the mainstream.
by Rosalyn Page | Jun 26, 2019 | accenture, Affectiva, artificial intelligence (AI), audio analytics, BBC Worldwide, brand strategy, consumer engagement, customer engagement, data analytics, Deloitte, digital advertising, digital marketing, Emerging Technologies, emotion analytics, Emotional Experience Marketing, emotional intelligence, facial recognition, forrester, IBM Watson, interactive, machine learning, marketing strategy, social listening
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger...
