by Nadia Cameron | Oct 17, 2019 | audience engagement, CMO to CEO, consumer engagement, customer experience management, marketing strategy, news corp, news media
It’s one of the big lessons Mark Reinke took away from his 12 years in marketing at Suncorp: Focus on your customers and the long-term value for them, not what you’ll get from them.
by Brad Howarth | Sep 20, 2019 | brand strategy, Cartoon Network, chief digital officer, consumer engagement, digital strategy, marketing strategy, Turner Broadcasting System
The digital era has heralded a golden age for video content creators, enabling them to reach audiences in ways that were unheard of only two decades ago.
by Vanessa Mitchell | Aug 16, 2019 | Augmented Reality, consumer engagement, digital marketing, SocialAR, unbnd, WebAR
?Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.
by Nadia Cameron | Jul 18, 2019 | consumer engagement, digital marketing, Facebook, Instagram, Social Media Marketing
Instagram is trialling the removal of ‘likes’ tallies from photos and videos in Australian consumer feeds, a move it says is about turning the tables on the way people engage with the social platform.
by Rosalyn Page | Jul 15, 2019 | Cambridge Analytica scandal, consumer engagement, digital marketing, Facebook, federal trade commission (FTC), privacy, Social Media Marketing
?The Federal Trade Commission (FTC) in the US has reportedly hit Facebook with a record $5 billion settlement for privacy violations, according to a story first reported by The Wall Street Journal and numerous subsequent online reports.
by Rosalyn Page | Jul 3, 2019 | brand relaunch, brand strategy, consumer engagement, digital marketing, Hobby Warehouse, omnichannel retailing, retail
The local owner of children's toy and product brands, Toys"R"Us and Babies"R"Us, which recently re-launched in Australia and debuted in New Zealand, has announced eBay as a retail partner under a newly inked deal.
