by Nadia Cameron | Jan 24, 2022 | consumer behaviour, digital advertising, digital marketing, GWI, market research, marketing strategy, Social Media Marketing, Team Lewis
Only one in five Australian consumers believe social media is beneficial for society and four in 10 are concerned about the way companies are using their personal data online.
by Christine Powis | Jun 24, 2021 | brand loyalty, consumer behaviour, COVID-19, market research, reputation, retail, values-led marketing
Covid changed consumers’ shopping habits and some new habits look set to stay, according to a new report.
by Simon Yuen | Feb 27, 2020 | consumer behaviour, digital, Hong Kong, Research, retail
Hong Kong consumers have been combining online and offline channels during their buying process, while they are also looking for more payment methods and familiar platforms to pay.
by Vanessa Mitchell | Aug 16, 2019 | change management, CMO Momentum 2019, consumer behaviour, creativity, leadership, Neuroscience
Positive emotions, like love and connection, facilitate change in human behaviour and should be top of mind for marketers looking to fuel their creativity.
by Vanessa Mitchell | Mar 8, 2019 | Advertising, consumer behaviour, marketing investment, marketing strategy, Salmat, SEM, SEO, Social Media
?Consumers prefer search engine recommendations over friends and family when it comes to purchasing decisions, yet marketers are not investing enough in this channel, according to a new report.
by Vanessa Mitchell | Sep 17, 2018 | consumer behaviour, customer loyalty, customer loyalty programs, cx, report, Research, TCC
?Consumers are looking for in store experience and convenience, rather than loyalty programs. This is the word from tcc global, which recently ran a global research study of 1000 shoppers in 15 countries to map the behavioural triggers, identify preferences, and...
