Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.
DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game.
?SodaStream is taking a leap into AI as it looks at changing how it goes to market in the coming few years.
?Metcash has implemented Complexica's AI-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability.
?Diminishing ROI on advertising spend has led local company, Australian Outdoor Living, to invest in direct AI for sales and marketing optimisation for the first time
Metcash’s liquor division, Australian Liquor Marketers (ALM), is taking its marketing to the cloud after signing an agreement with Complexica for standardising and optimising its promotional activities using AI.