Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.
The supermarket shopping experience of the future will not only be driven by seamless and personalised omnichannel experiences that mitigate friction in the buyer journey for customers, they’ll be predictive, Coles’ technology and customer experience chief says.
A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.
Harvey Norman has been the biggest loser in the latest Roy Morgan trust survey, skidding as other retailers benefited from record GDP 9.6 per cent growth for the year and maintained their trusted positions.
The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice.
Coles is launching a new sustainability strategy built around the theme of ‘Together to Zero’, which includes targets to further reduce greenhouse gas emissions, a commitment to 100 per cent renewable electricity and sets a course to net zero greenhouse gas...