by Brad Howarth | Mar 29, 2022 | brand strategy, Coles Group, Content Marketing, creator economy, influencer marketing, marketing strategy, Officeworks, Tribe
Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.
by Nadia Cameron | Mar 17, 2022 | Coles Group, customer experience engagement, data-driven marketing, personalisation, retail
The supermarket shopping experience of the future will not only be driven by seamless and personalised omnichannel experiences that mitigate friction in the buyer journey for customers, they’ll be predictive, Coles’ technology and customer experience chief says.
by Nadia Cameron | Nov 26, 2021 | brand strategy, Coles Group, environmental policies, ESG, Forethought, market research, marketing campaigns, marketing strategy, sustainability, Woolworths Group
A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.
by Christine Powis | Sep 8, 2021 | Aldi, brand trust, Bunnings, Coles Group, harvey norman, retailers, Roy Morgan Research, Trust, woolworths
Harvey Norman has been the biggest loser in the latest Roy Morgan trust survey, skidding as other retailers benefited from record GDP 9.6 per cent growth for the year and maintained their trusted positions.
by Christine Powis | Jun 8, 2021 | Coles Group, marketing careers
The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice.
by Rosalyn Page | Mar 22, 2021 | Coles Group, Greenpeace, retailing, sustainability
Coles is launching a new sustainability strategy built around the theme of ‘Together to Zero’, which includes targets to further reduce greenhouse gas emissions, a commitment to 100 per cent renewable electricity and sets a course to net zero greenhouse gas...
