The survey polled 1,002 HK residents aged between 18-39 and discovered that - contrary to tradition - the majority decided they’d rather not to visit their homes in Hong Kong, China, or overseas over the CNY period
Chief Executive Carrie Lam says the government will work with the Hong Kong Tourism Board and the tourism industry to promote Hong Kong's diversified travel experiences.
For Chinese New Year, Wieden + Kennedy Shanghai came up with a phone detox challenge for Ikea. It involved creating a digital store called Ikea Mini within popular social networking app WeChat, which has a billion active users in China. The products on the store...
Asia marketing figures provide their takes on 2019
We select 10 campaigns from this year's holiday push. From online videos and digital games to on-site installations and OOH ads.
What's your favourite YouTube ad this Lunar New Year?