Play Her Way will consist of five sponsored editorial videos featuring girls from Australia, Hong Kong, Japan, Singapore, and South Korea will be published on Great Big Story during August and September.
We need marketing to make us feel good, represented and capable, to drive us from an economy of aspiration to one of inspiration.
The campaign "Asia Unlocked" will run across CNN’s digital and social platforms reaching over 10 million followers and travellers around the world.
Under this partnership, ANA will sponsor CNN's Open Court TV segments featuring the tennis Grand Slams in 2019, as well as several digital videos about the sport and a special US Open section on CNN Digital.
Nelson will oversee CNNIC’s business development and strategy, finance, strategic planning and international sales operations as well as its content sales and licensing.
The sponsorship is part of a TV and digital campaign aiming to raise the airline’s brand awareness amongst business and leisure travellers.