There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world that relies on the very human concepts of connection and trust.
Taking a brave step as a marketer does pay off when your foundations are right, says Nicole Papoutsis, who is now looking towards her next professional endeavour after departing IVF business, Genea.
As we wave goodbye to the year that was 2021, CMO presents our top 21 stories of the year across CMO Australia based on audience engagement.
It’s been another year of pivoting and adapting for Australia’s marketing chiefs as they continued to navigate the unchartered waters of Covid-19. Which is why it was not surprising to find this a common theme pervading every one of our top 10 CMO profiles for 2021.
As well as facing into the challenges of delivering marketing programs in the midst of the pandemic over the past year, marketing leaders have also had the very real issue of keeping teams engaged, resilient and motivated. As part of this year’s CMO50 program, CMO was...
Former Aurora Expeditions head of marketing and CMO50 One to Watch, Victoria Primrose, has joined Rawson Group as group head of marketing.