Distrust about the capabilities of chief marketing officers from their chief executive officers means marketing leaders have to “reinvent” the way they do business and adapt to a more disruptive landscape, a Marketing Society event in Singapore heard today. The...
eBay Australia has embraced an omnichannel approach to reaching its buyers by launching its first Australian paper catalogue. There will also be a digital shoppable version of the catalogue online from next week.
Susan Coghill has been appointed the new CMO of Tourism Australia, replacing Lisa Ronson who left the organisation in March.
Barber will report to Global CEO of Havas’ creative network, Chris Hirst, who was appointed to his own position in January of this year.
In her new postilion, Serow will focus on building the firm’s next-generation product and solutions marketing. She will also be leading a major brand refresh to reflect the firm’s new strategy.
An average CMO tenure is 4.1 years, while CEO’s average is 8.0 years and CFO’ s 5.1 years.