by Dean Carroll | Jun 19, 2019 | accenture, cmo, News, Online Marketing
Distrust about the capabilities of chief marketing officers from their chief executive officers means marketing leaders have to “reinvent” the way they do business and adapt to a more disruptive landscape, a Marketing Society event in Singapore heard today. The...
by Vanessa Mitchell | May 14, 2019 | bricks and mortar, catalogue, cmo, ebay, marketing strategy, omnichannel retailing
eBay Australia has embraced an omnichannel approach to reaching its buyers by launching its first Australian paper catalogue. There will also be a digital shoppable version of the catalogue online from next week.
by Vanessa Mitchell | May 6, 2019 | cmo, marketing careers, Marketing Roles, Tourism Australia
Susan Coghill has been appointed the new CMO of Tourism Australia, replacing Lisa Ronson who left the organisation in March.
by Rick Boost | Apr 18, 2019 | Agencies, appointment, cmo, Havas, Tracey Barber
Barber will report to Global CEO of Havas’ creative network, Chris Hirst, who was appointed to his own position in January of this year.
by Simon Yuen | Apr 8, 2019 | Agencies, appointment, Bain & Company, cmo, Erika Serow, Sweaty Betty
In her new postilion, Serow will focus on building the firm’s next-generation product and solutions marketing. She will also be leading a major brand refresh to reflect the firm’s new strategy.
by Farzanah Farveen | Feb 19, 2019 | Agencies, B2C, cmo, forrester
An average CMO tenure is 4.1 years, while CEO’s average is 8.0 years and CFO’ s 5.1 years.
