by Janice Tan | Dec 9, 2019 | Agencies, cmo, FMCG, Hays, salary scale
Meanwhile, Grant Torrens, regional director of Hays, said there has been positive growth in marketing hires within Malaysia's retail, FMCG, telecommunication, and manufacturing industries.
by Vanessa Mitchell | Nov 7, 2019 | chief customer officer (CCO), chief marketing officer, cmo, CMO careers, CMO roles, marketing careers, Qantas
Qantas has confirmed to CMO that Jo Boundy will be moving from Qantas Loyalty, where she is currently executive manager, marketing and Qantas Group accommodation, to become executive manager, group brand and marketing, effectively the Qantas Group’s chief marketing...
by Ravi Balakrishnan | Oct 31, 2019 | 2020, advertising and media agencies, cmo, forrester, News
The year 2020 will mark the beginning of “a final, desperate fight for CMO relevance”, according to a blogpost from Forrester’s VP and research director Keith Johnston. In his summary of Forrester’s prediction report FOR 2020 on CMOs, he said: “The title may disappear...
by Janice Tan | Oct 30, 2019 | adam wee abdullah cimb, Agencies, carsome, cmo, Danny Chin, forrester
Marketers refute: "The CMO’s job is never just to represent the brand."
by Avelyn Ng | Oct 21, 2019 | Agencies, All that matters, Cheryl Lim, chief marketing officer, cmo, Darren Woolley, Deepika Nikhilender, Manulife, mastercard, Raja Rajamannar, TrinityP3, Xaxis
"Specialists tend to work better in clarity or structure, while generalists work easily in chaos and fluidity."
by Ravi Balakrishnan | Sep 26, 2019 | Always, Ariel, cmo, Features, Gillette, Joy, Kainaz Gazder, P&G, Pantene
Can you give us a few examples of the way communication from P&G has managed to affect or change societal norms? Or is it asking too much of brand communication to expect it to change society? “Our brands have to be a force for good and a force for growth. It’s...